SiriusDecisions Demand Unit Waterfall

Reach the right members of a buying group with Openprise

Implementing the SiriusDecisions Demand Unit Waterfall can help you increase revenue and improve the efficiency of your sales team. The challenge is that you’ll need capabilities that aren’t part of standard sales automation solutions.

Openprise is a single, no-code platform that delivers all the capabilities needed to implement the Demand Unit Waterfall using your existing sales automation platform.

Openprise capabilities that make it easy to implement the Demand Unit Waterfall

Lead-to-account matching

Improve lead routing, attribution, and account scoring. Match leads to buying groups or demand units too.

Advanced scoring

Score demand units, accounts, and leads based on behavioral, firmographic, technographic, and intent data. You can even test multiple scoring models simultaneously.

Automatic role assignment

Automatically derive key fields like job level and job function, based on job title, without expensive 3rd party data. Openprise can assign contacts to the right role in a buying group too.

ABM activity analysis

Create heatmaps to assess account coverage by role, engagement activity by role across demand units, and many more.

Data deduplication

Dedupe leads, contacts, and accounts in real time based on your company’s criteria for surviving records.

Field normalization

Standardize fields with your unique values. No more creating dozens of keyword filters to segment on a single field.

Lead routing & account assignment

Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more.

Data cleansing

Fix typos, formatting, and other errors that keep your attribution, scoring, and routing processes from performing well.

Data enrichment across multiple third-party providers

Leverage the Openprise Data Marketplace to access the best providers for your specific target market. Automate the process of ingesting and normalizing the data across providers to maintain a clean, standardized database.

Custom business process automation

Orchestrate just about any custom business process unique to your sales and marketing strategy.

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Transforming sales and marketing into a cohesive go-to-market team
Building a solid data foundation for better marketing
Transforming sales and marketing into a cohesive go-to-market team

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