Dedupe Leads, Contacts, and Accounts

Automatically identify and merge duplicate records in real time

Dupes. They’re the bane of every data-driven marketing and sales team. They wreak havoc with your lead routing, lead scoring, and attribution efforts, and on top of that, you can end up paying way too much in vendor license fees yet still end up with a bloated marketing automation database.

Openprise automated bots scan your salesforce automation and marketing automation solutions 24/7 for duplicate records and automatically merge them using logic tailored to your unique business.

Dedupe leads, contacts, and accounts

dedupe leads contacts accounts

Identifying and automatically merging duplicate leads, contacts, and accounts is critical for good lead routing, lead scoring, and attribution.

Openprise already understands the underlying structures in your sales automation and marketing automation systems, so you’re up and running in a snap.

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  • Take advantage of pre-built recipes that have best practices baked right in.
  • Easily tweak dedupe logic to tailor the deduplication process for your unique requirements.
  • Set it and forget it—Openprise consistently merges dupes, so there’s no need to manually review.
dedupe leads contacts accounts

Identifying and automatically merging duplicate leads, contacts, and accounts is critical for good lead routing, lead scoring, and attribution.

Don’t just flag it, fix it

Many third-party data providers merely identify duplicate leads and leave the heavy lifting for you to fix. That’s not an ideal solution when you have hundreds of thousands or even millions of records. Openprise takes it one step further.

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You can:

  • Instantly identify and dedupe records 24/7.
  • Automate the process of deciding the surviving record based on your criteria (not ours) down to the field level.
  • Immediately fix the problem by merging record information.
review dedupe results

Preview the results of the duplication record identification and merging process before automating the process to keep your data clean.

review dedupe results

Preview the results of the duplication record identification and merging process before automating the process to keep your data clean.

Dedupe any custom object

Unlike with many point solutions, there are no limits on what objects you can dedupe with Openprise.

  • Dedupe any object. If you built it, we can dedupe it.
  • Deduplicate custom fields in Salesforce, Marketo, Pardot, Eloqua, Dynamics 365, Hubspot, and Amazon Redshift.
  • Create step-by-step rules to determine how you want dedupe data in those records.
  • Test your dedupe logic outside your systems of record to ensure there aren’t any accidents.

Learn more about deduplication



Next up: Get a single view of your customers and prospects across your tech stack

Want to really understand the nitty-gritty on dedupe?

Download our massive 25-page white paper: The Complete Deduplication Survival Guide

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Transforming sales and marketing into a cohesive go-to-market team

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