Campaign Attribution with Openprise

Make attribution easy by automating the entire process

You need trustworthy campaign attribution models to know where to invest your sales and marketing budget, but most attribution tools fall short because they assume that you have perfect data.

In the real world, duplicate leads and contacts, opportunities without any contacts, and dirty data can sabotage your best efforts. Openprise’s sophisticated campaign attribution capabilities overcome those hurdles to give you new insights into where to make your next sales and marketing investment.

Say goodbye to garbage-in/garbage-out—just take out the garbage

more accurate attribution models

Openprise bots automate the process of cleaning up your data so your attribution models are far more accurate.

In the past, good campaign attribution meant you had to be equal parts sales ops tiger mom, data janitor, and forensic data scientist. And you needed to spend hundreds of hours doing manual, painstaking cleanup, stitching together data from different systems in different formats.

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Openprise automates all the work to give you crystal-clear attribution:

  • Dedupe: Avoid double counting campaigns across a duplicate record:. Merge duplicate leads and contacts to associate all your campaigns with the right person in your opportunities, and give them the correct attribution.
  • Assign contacts to opportunities: Automatically assign campaign members to corresponding opportunities based on your logic. No more opps without contacts.
  • Attribute leads to the right opportunity—even before converting them to contacts.
more accurate attribution models

Openprise bots automate the process of cleaning up your data so your attribution models are far more accurate.

Create the right campaign attribution models: out-of-the-box or custom-fit

Every business is unique, so Openprise makes it easy to create the ideal attribution model for your organization.

  • Use first touch, last touch, and multi-touch—in any combination.
  • Tailor attribution models to fit the needs of your business.
  • Push data-relevant fields to your CRM or marketing automation platform of choice to give stakeholders a holistic view within one application.
tailor attribution to fit business needs

First touch attribution in Openprise gives you instant visibility into which campaigns are producing the most revenue.

tailor attribution to fit business needs

First touch attribution in Openprise gives you instant visibility into which campaigns are producing the most revenue.

Get the full story with powerful reporting and visuals

attribution timelines to compare campaigns

Openprise provides attribution timelines so that you can see how different campaigns affected an opportunity.

It’s more than just the numbers. Openprise analytics shed new light into which campaigns are pushing the needle.

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  • See the impact of every campaign on your top line.
  • Learn how each touch moves deals through your pipeline.
attribution timelines to compare campaigns

Openprise provides attribution timelines so that you can see how different campaigns affected an opportunity.

Learn more about attribution



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Transforming sales and marketing into a cohesive go-to-market team
Building a solid data foundation for better marketing
Transforming sales and marketing into a cohesive go-to-market team

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Make data a strength and an asset

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