Turning Product-led Growth Users into Sales-ready Cohorts: the $10m Opportunity Hiding in your Database

Your PLG database holds millions in untapped revenue. But turning freemium users into enterprise sales opportunities remains frustratingly manual, expensive, and incomplete. If your organization has freemium users and wants to extract more enterprise revenue, this session is for you.

In this 45-minute tactical session, you’ll discover:

• The 6-step mechanized PLG funnel that transforms raw freemium users into sales-ready cohorts automatically
• How to solve identity resolution at scale for users who sign up with personal emails
• The methodology for building complete buying group cohorts that sales teams actually want to pursue
• A phased deployment roadmap with clear ROI at each stage, so you can build an airtight business case
• How to bridge your PLG and enterprise sales funnels to create unified visibility and complete fit + behavior scoring
• Real-world approaches to scaling AI confidently with trustworthy, orchestrated data