MOpza25 Session Replay

Scaling smarter: How Rubrik’s MOps team automated the chaos

In this session, Rubrik’s Marketing Ops team shares how they scaled internal ops support —going from a reactive ticket system to a proactive, AI-assisted operation. 

You’ll learn:

• How Rubrik built an internal chatbot powered by LLMs to field requests, automate ticket creation, and deflect repetitive asks
• What it takes to operationalize AI inside a marketing org, from defining use cases to aligning on inputs, outputs, and success metrics
• How their ops team built sustainable workflows that keep pace with GTM growth—while improving response time and internal satisfaction