Plug the PLG leak: Unlock enterprise revenue with data orchestration

In this webinar, Josh Hill (Etumos) and Ryan Nelson (Openprise) walked through proven frameworks for turning complex GTM motions into coordinated, revenue-generating systems, without ripping and replacing your existing stack.

We covered:

• PLG-to-SLG strategic motions
• The four-layer GTM operations architecture
• The mechanized PLG data funnel
• Marketo as the journey orchestrator