Attribution isn’t just about reporting—it’s the engine behind full-funnel automation. In this MOpza25 session, Josh shares how his team built a flexible attribution framework with Openprise to unify data, automate workflows, and prove ROI across marketing and sales.
He’ll reveal:
- Why attribution isn’t a standalone reporting exercise
- How Openprise helps with specific workflows and automation used to clean, enrich, and unify campaign and CRM data without manual intervention
- Lessons learned from scaling automation across marketing and sales ops
