Openprise Partners with GTM Partners on a Data-Driven Comprehensive Guide to Go-To-Market

Collaboration around an 8-pillar GTM Operating System to help companies identify, map, and operationally design how to execute on efficient growth opportunities

SAN MATEO, CA – (Sept. 7, 2022)Openprise, the RevOps data automation platform, today announced a partnership with go-to-market analyst firm GTM Partners on the first data-driven Comprehensive Guide to Go-To-Market.

The guide is the first of its kind and includes data and insights provided by G2.

“RevOps is the new growth lever and is now central to any GTM motion and play,” says Ed King, CEO of Openprise. “The Comprehensive Guide to GTM with the GTM Operating System provides a great framework and third-party industry validation to help GTM teams embrace RevOps as a business enabler.”

The Comprehensive Guide to Go-To-Market deep dives into:

  • The current state of GTM marketing
  • The evolution of Marketing and Sales functions and their role in GTM
  • A unifying definition for GTM and the roles and responsibilities of CEO, CMO, CROs, and more
  • An 8-pillar GTM Operating System that helps companies approach GTM more holistically
  • A use-case-based GTM Technology Cloud that helps organizations identify the right tech to support their GTM process
  • Key trends that are driving the GTM Technology Landscape, in partnership with G2

“This evolution of GTM has revolutionized RevOps as a function and as a must-have technology platform,” says Sangram Vajre, co-founder and CEO of GTM Partners. “But companies aren’t looking for point solutions. They are looking for use-case-driven technologies that can integrate into their data layer to give them the insights they are looking for. We need early adopters like Openprise to enable companies to break down departmental silos and achieve efficient growth.”

In a move to educate the industry on go-to-market, the guide is available for download free of charge. With this new partnership, Openprise aims to help its customers understand the importance of uniting marketing, sales, and customer success for fast and efficient revenue growth. The partnership is a component of Openprise’s continued work in helping B2B leaders optimize the customer journey and deliver experiences that convert while activating their RevTech stacks for maximum return. Openprise helps RevOps leaders automate repetitive manual tasks to elevate their team’s focus on scalable revenue-generating activities.

About GTM Partners

GTM Partners, a data-driven Go-To-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.

About Openprise

Openprise is a leader in revenue operations (RevOps) data automation, helping companies transform their data into action at scale. We pioneered the first end‑to-end, no-code RevOps Data Automation Cloud purpose-built for non-programmers to integrate and unify siloed data and automate key go-to-market processes. Our single cloud platform aligns marketing, sales, and customer success teams and simplifies their technology to deliver fast and efficient revenue growth. Revenue leaders from Clari, Okta, Zendesk, and Zscaler depend on Openprise and our industry-leading partner ecosystem to drive competitive advantage. To learn more, visit and follow us on LinkedIn, Twitter, and Facebook.

Media Contacts

Anne Marie McCallion