Press Release
San Mateo, CA – October 29, 2025, Openprise, the AI and automation platform that makes your go-to-market (GTM) data smarter, today announced the winners of the seventh annual Data-Driven Ops Awards, known as the Driver Awards. These awards recognize exceptional professionals and teams who have demonstrated AI and data-driven innovation across marketing, sales, and revenue operations over the past year.
“It’s always incredible to see not only the enthusiasm of our participating customers, but also the business results they’re seeing from their work with our platform,” said Emily Salus, vice president of customer success and services at Openprise. “We’re delighted to recognize the tangible improvements in efficiency, scale, and processes. With the addition of AI, we’re seeing even more creativity and ingenuity.”
AI and data-driven Ops teams were announced as winners in five categories:
Driving AI Success
Winner: CrowdStrike
CrowdStrike (NASDAQ: CRWD) is leading cybersecurity in the AI era with the Falcon Platform, the AI-native platform that unifies protection across endpoints, cloud, identity, data, and AI. Built for the agentic era, the CrowdStrike Falcon® platform stops breaches and secures AI from enterprise AI development through workforce usage. As part of its commitment to using AI to transform GTM operations and drive AI innovation across its global marketing organization, CrowdStrike partnered with Openprise to automate persona mapping and implement region-specific behavior scoring, enhancing global marketing precision, accelerating conversion performance, and freeing teams to focus on strategic growth.
Driving Business Impact Award
Winner: Palo Alto Networks
Megan Crone, Senior Manager, MarTech Platforms and Integrations
Noor Tarique, Marketing Data and Operations Team Lead
Trusted by more than 70,000 organizations worldwide, Palo Alto Networks (NASDAQ: PANW) provides comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Using Openprise, Palo Alto Networks was able to transform a previously manual data cleaning and list uploading process into an automated process, saving them hundreds of hours per week. This has dramatically increased their team’s efficiency and enabled them to reallocate their time and resources to more strategic, high-impact work–driving greater value for the business.
Driving Creativity Award
Winner: insightsoftware
Hamza Hameed, Senior Marketing Automation Specialist
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. insightsoftware was able to employ Openprise to automate the cleaning, standardization, de-duplication, lead assignment, and compliance processes involved with adding new records to their database, reducing the time required to process and load lead lists by an impressive 75%. This has enabled their campaign teams to have faster access to clean, reliable data, enabling them to launch programs more quickly. Their sales team has benefited by receiving well-qualified, accurately routed leads without delays, improving follow-up times and conversion potential.
Driving Funnel Automation
Winner: Health Catalyst
Cortney Lassetter, Director of Marketing Operations
Lex Skeen, Senior Revenue Operations Analyst
Health Catalyst (Nasdaq: HCAT) is a leading provider of data and analytics technology and services that ignite smarter healthcare, lighting the path to measurable clinical, financial, and operational improvement. Health Catalyst has leveraged Openprise to not only standardize and clean data, but also strategically segment their prospects to precisely target cross-sell opportunities. The Health Catalyst team was able to provide faster campaign launches, align with territory splits, stamp dates for attribution analysis, and automate event list loads. Their list loading process for large conferences has been reduced by a dramatic 90%+. In addition, they have accurate, near-real-time attribution data which enables them to effectively show marketing pipeline influence. Collectively, these automations have saved significant time and led to higher-quality leads, reduced sales friction, and smarter campaign execution.
Rookie of the Year
Winner: MNTN
Rupal Shah, Data Systems Manager
Andrew Celaya, Sr. Manager of Marketing Operations
Melissa De Los Santos, Salesforce Systems Analyst
MNTN’s self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. MNTN’s first operational goal was stack consolidation, using Openprise as their consolidated platform. Data enrichment, deduplication, and the data ingestion process are now consolidated into a single tool, Openprise, eliminating the errors and excess time that switching between platforms and manual oversight had been causing.