San Mateo, CA – Dec 9, 2021 – Openprise, the leader in RevOps automation solutions for marketing and sales, today announced the 2021 winners of its annual Data-Driven RevOps Team of the Year Awards (“The Drivers”). The Drivers recognize teams that have demonstrated excellence and innovation in data-driven marketing and sales.
“We present the Drivers Awards to the people and companies revolutionizing RevOps,” said Ed King, CEO & founder at Openprise. “This year’s winners are not only embracing a data-driven approach to sales and marketing, but they’re actively working to advance it within their teams. Their documented successes speak for themselves, and with the Drivers Awards, we publicly recognize these teams’ outstanding achievements.”
Winners of the Data-Driven RevOps Team of the Year Award include:
Armanino LLP
Winner of the Driving Creativity Award
Rob DeMartini, Marketing Director
Armanino LLP, one of the 25 largest accounting and business consulting firms in the U.S., built a comparison tool from scratch using Openprise that now facilitates the entire comparison against their system to ensure that the list uploader only creates net new records. The Automated List Upload process now runs 24/7 and is not reliant on any one person’s schedule. The amount of time spent on each list has dropped significantly, as Armanino now spends 40% less time uploading lists.
BigID
Winner of the Driving RevOps Collaboration Award
Tamila Ginsberg, Director, GTM Operations, Tom Murtaugh, VP of GTM Operations, and Phuong Pham, Head of Marketing Operations
BigID, the leader in data discovery and intelligence for privacy, protection, and perspective, used Openprise to reduce the cost of dirty data by 90% by delivering a solid data foundation. At the end of the territory management project, BigID also saw a 10x reduction in issues being filed for incorrectly routed leads. This time savings had a tremendous impact across all teams, contributing to a 10% increase in the pipeline from the new automated and accurate lead routing processes.
Blackboard
Winner of the Driving Agility Award
Eva Griffin, Director of Business Operations, Claudio Warneboldt, Data Quality Manager
Blackboard, now part of Anthology, is a leading EdTech company that recently partnered with Openprise with the mindset of “start small, build, iterate, and grow.” Blackboard initially used Openprise to cleanse, normalize, and enrich their contract data. By identifying small ways to improve their data and then branching to more complex issues, the Blackboard team has gained experience and confidence with Openprise and delivers higher quality data by automating many key processes.
Rubrik
Winner of the Rookie of the Year Award
Daniel Chamberlin, Marketing Operations Manager, Vivian Chu, Sr. Director, Marketing Operations and Analytics, and Derek Morefield, IT Manager, Software Applications
Rubrik, the Zero Trust Data Management Company™️, enables cyber and operational resilience for enterprises. In less than a year, the Rubrik team has transformed and introduced many critical RevOps processes with the addition of Openprise. These processes include data standardization, process and report automation, and list loading. The team now sees consistent cost savings with a platform consolidation, and significant time savings for over 100 global SDRs, developers, and marketing operations resources.
Zendesk
Winner of the Driving Business Impact Award
Roberto Fernández Madero, Manager, Marketing Operations
Zendesk is a service-first CRM company that builds software designed to improve customer relationships. Zendesk uses Openprise to automate data cleansing/standardization, enrichment, and deduplication, all of which has expedited the data onboarding process. The success of the transformation is apparent in the numbers: hundreds of thousands in revenue gain because of improved targeting and increased conversion, a 25% increase in sales reps’ efficiency, and another high six-figure savings due to productivity increases.