San Mateo, CA – November 11, 2022 | Openprise, the leader in RevOps data automation, today announced the winners of the fourth Data-Driven RevOps Awards (“The Drivers”). The Drivers data awards recognize professionals and teams who have demonstrated data-driven innovation in marketing, sales, and revenue operations over the last year.
“Through this annual award program, Openprise hopes to bring broader recognition to the many innovative, creative professionals driving the world of RevOps today,” said Emily Salus, vice president of customer success and services of Openprise. “This year’s winners show a true dedication to improving efficiency, unifying sales and marketing, and championing the value of RevOps.”
Six Data-Driven RevOps Teams were announced, in categories including:
8×8
Winner of the Driving Business Impact Award
Anna Khan, Senior Manager, Marketing Ops
Chad Bower, Senior Director, Marketing Ops
Eda Calin, Marketing Operations Specialist
Eva Yu, Senior Manager Marketing Ops
Vlad Georgescu, Marketing Operations Specialist
8×8 is a global organization that provides cloud-based, VoIP solutions, bringing together cloud, mobile, collaboration, video, and data science technologies. 8×8 embraced the openness and flexibility of Openprise’s RevOps data automation platform to strategically deliver business value: The 8×8 team was able to achieve 99.9% routing efficiency, eliminate manual processing, and achieve significant savings in pursuit of quality leads. The team scaled with the platform to streamline, expand, and enable multiple divisions and regions of 8×8.
Zscaler
Winner of the Driving Data and Funnel Visibility Award
Dean Davis, Marketing Operations, Strategy & Analytics Manager, Zscaler
Shannon Bennett, Senior Business Intelligence Analyst, Zscaler
Tomoko Takeda, Director, Marketing Analytics and Strategy, Zscaler
Zscaler accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. Distributed across more than 150 data centers globally, the SSE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. The Zscaler team set out to provide data and funnel transparency and achieve alignment throughout the entire organization. The Zscaler team went through several iterations of the attribution models, adding additional data over time, and today continue working on data and model optimization to accelerate funnel conversion and make data-driven decisions.
Rimini Street
Winner of the Driving Efficiency Award
Detrie Zacharias, Director, Global Operations
Emily Butler, Data Management Team Lead
Jaya Ragam, Business Data Analyst
Ritik Parikh, Automation Engineer
Sahithi Narra, Senior Data Management Rep – Marketing Operations
Rimini Street is a global provider of enterprise software support and the leading third-party support provider for Oracle and SAP. Rimini Street initially used Openprise to cleanse, normalize, and segment customer data. With top operational efficiency in mind, Rimini Street was able to automate previously manual processes and reduce processing time by 60%. With a fully-functioning self-service model in place, the Rimini Street team boosted productivity five times over, helping to reallocate headcount and resources.
Clari
Winner of the Driving Stack Optimization Award
Abir Rashid, Marketing Operations Specialist
Conrad Millen, Director of Growth Operations
Madeline Aiello, Marketing Operations Manager
Natasha Dolginsky, Senior Director of Growth Marketing
Clari is a revenue operations company that provides end-to-end sales analytics to improve sales efficiency, predictability, and growth across the entire revenue process. Upon procuring Openprise, the Clari team immediately embarked on a data quality and attribution project to optimize marketing spend. Through this project, the Clari team strategically streamlined and aggregated RevOps data and processes from multiple point solutions, resulting in hundreds of thousands of dollars in technology cost-savings alone. The Clari team no longer has to maintain multiple siloed point solutions and can now make better investment decisions based on attribution intelligence.
SecurityScorecard
Winner of the Driving Creativity Award
Alicia Butler, Senior Director of Marketing Operations
Cody Loyer, Manager, Marketing Operations
Robert Evans, Director of Growth Marketing Operations
Sean Coles, Senior Manager, Marketing Operations/Analytics
Yash Patel, Salesforce Applications Specialist
SecurityScorecard is the global leader in cybersecurity ratings with more than 12 million companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 30,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight. SecurityScorecard is the first cybersecurity ratings company to offer digital forensics and incident response services, providing a 360-degree approach to security prevention and response for its worldwide customer and partner base. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees and vendors. By partnering with Openrise, SecurityScorecard addressed key initiatives related to increasing customer install-base and new-logo revenue. SecurityScorecard creatively leveraged Openrise to analyze customer product usage data and better understand revenue signals to provide leading indicators for renewal and risks.
insightsoftware
Winner of the Rookie of the Year Award
Ashley Stoddard, Marketing Automation Associate
Chase Hostetter, Marketing Data Analyst
Hamza Hameed, Marketing Automation Specialist
Natalia Zdeb, Marketing Data Analyst
Nick Doll, Director of Marketing Operations
insightsoftware is a leading provider of reporting, analytics, and performance management solutions.. In less than six months, the insightsoftware team introduced many critical RevOps processes, including data cleansing and standardization, contacts deduplication, lead-to-account matching, and list loading. These projects removed 7% of contacts via deduplicates, consolidated processes from point solutions to Openprise, and promoted cross-team collaboration.
The annual Drivers Awards reflect the growing list of RevOps builders forging a path in this evolving field. Openprise aims to support the broader industry community through the awards program, and hopes this year’s winners see continued recognition from their customers, clients, and partners.