Press Release
Openprise, the AI and automation platform that makes your go-to-market (GTM) data smarter, today announced a strategic partnership with MarketOne, a global leader in data-driven marketing and revenue operations execution. Together, Openprise and MarketOne will help enterprise organizations unify their GTM data, orchestrate complex revenue processes, and convert buyer signals into measurable pipeline, faster.
This collaboration combines Openprise’s AI-powered automation platform with MarketOne’s global RevOps execution and advisory expertise, empowering GTM teams with cleaner data, smarter processes, and always-on buyer engagement at scale.
Why this partnership matters now
Modern B2B organizations are under pressure to scale AI and automation while facing fragmented data, inconsistent enrichment, and disconnected systems, making it nearly impossible to gain full visibility across the funnel. The result is missed opportunities, revenue leakage, and stalled AI adoption.
Openprise and MarketOne are tackling this challenge head-on with a joint approach that unifies data, orchestrates processes, and operationalizes AI safely and at scale. Together, the two companies enable GTM teams to trust their data, act on it in real time, and move from AI experimentation to enterprise-wide adoption.
This partnership builds on Openprise’s mission to make GTM data smarter with AI and automation and supports MarketOne’s broader Global Alliance Strategy, which deepens collaboration with leading growth-technology providers across data, orchestration, ABM, and sales engagement.
What the partnership delivers
- AI-ready Data Foundation & Architecture – Enterprise‑grade solution powered by AI and automation to clean, connect and synchronize data across the GTM tech stack. Out‑of‑the‑box accelerators for enrichment, deduplication, standardization and governance to ensure your data is always AI-ready.
- Revenue Operations Optimization – Unified lead‑to‑account matching and intelligent routing to remove friction and accelerate time‑to‑revenue. Dynamic territory management and funnel automation adapt in real time as your data and teams evolve.
- Marketing & Sales Acceleration – Signal‑led scoring, buying‑group identification, precise segmentation and real‑time sync so teams engage the right buyers at the right moment.
John McKillop, chief revenue officer at Openprise, commented: “MarketOne brings global scale and deep Ops execution. Together, we help enterprises unify messy data silos, orchestrate their complex processes and move from fragmented funnels to signal‑driven growth—fast.”
Catalina Dobre, Vice President, Client Services and Global Alliances for MarketOne added: “Our clients want trustworthy, orchestrated data powering every customer interaction. Openprise gives us the AI and automation engine to operationalize that at scale, while our teams design the processes that turn signal into predictable pipeline.”
Who benefits?
Organizations struggling with data quality, manual workflows, or disconnected GTM systems — and those implementing ABM/ABX at scale — will see immediate value from the joint offering. The partnership empowers GTM teams to eliminate manual data management, orchestrate AI-ready workflows, and drive measurable pipeline impact.
Get started
Openprise and MarketOne are offering an initial Ops data assessment to identify the fastest path to cleaner data, smarter routing and measurable pipeline impact. Contact Openprise to schedule a session.
About MarketOne International
MarketOne is a global B2B demand generation agency that helps enterprises accelerate growth through integrated strategy & planning, marketing automation, sales development, and data & analytics, turning upstream activity into quantifiable sales outcomes across North America, Europe and Asia‑Pacific.