Press Release
January 28, 2026
Openprise, the data and AI orchestration company that makes go-to-market (GTM) data smarter, today announced a strategic partnership with CRMT Digital, a leading consultancy specializing in CRM, marketing automation, and data governance. The partnership brings together Openprise’s AI-driven GTM data automation platform and CRMT Digital’s deep expertise in CRM and marketing automation ecosystems to help organizations build trusted, compliant, and AI-ready data foundations.
Through this collaboration, Openprise and CRMT Digital will work together to support organizations navigating increasingly complex GTM environments, where data quality, automation, and governance are critical to performance. The partnership is focused on helping teams establish continuous data health, reduce manual funnel operations, and prepare their GTM infrastructure for responsible, scalable AI adoption.
Navigating marketing automation challenges
The digital landscape is evolving at a breakneck pace. As organizations increasingly rely on complex ecosystems of CRM (Customer Relationship Management) and MAP (Marketing Automation Platforms), the challenge of maintaining high-quality, compliant, and actionable data has never been greater. Data silos, duplication, and inconsistent processes can cripple marketing and sales effectiveness, leading to missed opportunities and inefficiencies.
At the same time, the rise of AI presents both tremendous opportunities and new governance challenges. Businesses are under growing pressure to ensure that the data powering AI-driven insights and automation is accurate, secure, and compliant with ever-stricter regulations.
In this context, our partnership with CRMT Digital stands out as a timely and strategically significant alliance, allowing us to address these industry challenges head-on and equipping businesses with the tools they need to thrive in a data-driven world.
AI-powered data orchestration and marketing automation solutions
The Openprise-CRMT Digital partnership is built on a shared vision: to empower organizations with data that is not only reliable and enriched but also seamlessly integrated into core business processes.
The key solutions delivered through our collaboration include:
- Continuous data health and enrichment: The partnership delivers automated, ongoing data quality management. By continuously cleansing, deduplicating, and enriching CRM and MAP databases, businesses can trust that their data is always up-to-date, complete, and accurate. This foundation unlocks better segmentation, more personalised engagement, and improved campaign performance.
- Funnel automation across CRM and MAP: Manual interventions in lead management can slow down sales cycles and introduce errors. By automating critical funnel processes, including list loading, scoring, routing, and attribution, Openprise and CRMT Digital enable faster response times and more effective lead nurturing. The result is a streamlined, scalable funnel that aligns marketing and sales teams around shared data and objectives.
- Governance-ready foundations for AI: As businesses look to harness AI for predictive analytics, personalisation, and process automation, data governance is paramount. The partnership establishes governance-ready infrastructures that ensure data is secure, compliant, and auditable. This means organizations can innovate confidently, knowing they are meeting regulatory requirements and protecting customer trust.
Shaping the future of AI and data-driven business
With AI at the forefront of people’s minds and senior leadership teams demanding a focus on AI across every department, marketers are asking how AI can help them support future marketing strategy, simplify the tech stack, and streamline data, lead, and campaign processes.
To reap benefits from AI, data must be clean, high-quality, and well-populated. With companies trying to adopt an AI-led strategy, data orchestration will support in maintaining the data quality AI requires. In fact, data orchestration delivers on multiple marketing requirements, primarily by putting data strategy as a foundational marketing process.
Openprise is an invaluable tool that answers these needs for all modern marketing teams: the ability to access continuously enriched and validated data, and allows for precise targeting and greater campaign ROI. Go-to-market professionals also benefit from improved lead management and attribution, resulting in shorter sales cycles and higher conversion rates. In addition, IT and compliance leaders gain peace of mind, knowing that data governance frameworks are firmly in place to support both current operations and future AI initiatives.
Interested in finding out more?
Now is the time to take control of your data journey. Discover how Openprise and CRMT Digital can help your organization achieve continuous data health, automate critical business processes, and lay a secure foundation for AI-powered growth. If you’d like to assess your organization’s current data health and identify next steps with CRMT Digital, contact Openprise to schedule a session.
About CRMT Digital
CRMT Digital is a specialist consultancy helping organizations design, implement, and optimize CRM and marketing automation platforms. With a strong focus on data quality, governance, and operational excellence, CRMT Digital supports marketing and revenue teams in building scalable, compliant systems that drive measurable business impact.
About Openprise
Openprise makes your GTM data smarter with AI and automation. As the only AI and automation platform built for modern go-to-market teams, Openprise unifies your data silos, orchestrates your processes, and consolidates point solutions so Ops leaders can build smarter GTM data — your data, your way, your timeline. Fortune 500 companies and high-growth enterprises alike rely on Openprise and its partner ecosystem to unlock cleaner data, more efficient operations, and AI-ready pipelines. To learn more about Openprise, visit www.openprisetech.com and follow us on LinkedIn