Press Release

Openprise customers can now automate the analysis, cleansing, enhancement and unification of their Salesforce and Pardot data

Redwood City, June 28, 2016– Openprise today announced it has launched Openprise Data Automation on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. With Openprise Data Automation, marketing and sales professionals can continuously analyze, cleanse, enhance and unify their Salesforce and Pardot data to maintain a complete, accurate view of their prospects and customers. They can also enrich their data with new fields and append missing values to better target their prospects and deliver more relevant, personalized messages that lead to more meaningful engagements.

Built on the Salesforce App Cloud, Openprise Data Automation is currently available on the AppExchange.

“Most companies have data coming into their marketing and sales systems from dozens of different third-party sources like field events, email lists, and syndicated content, and their sales, marketing, and support teams are constantly modifying data. As a result, even the highest quality data can quickly decay in a matter of weeks,” said Ed King, Founder and CEO of Openprise. “Openprise enables companies to completely automate how external data enters Salesforce and Pardot, and it continually cleans that data so that businesses can run more successful, data-driven campaigns.”

With Openprise, marketing and sales professionals no longer need to struggle with tedious and error-prone spreadsheets to prepare their data for upload and with the inevitable process delays. Salesforce and Pardot customers quickly get clean data, and it stays clean.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Todd Surdey, SVP, ISV Sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, Openprise provides customers with an exciting new way to automate their business processes and maintain high-quality data.”

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 3.8 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

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About Openprise

Openprise is a data automation solution that automates the analysis, cleansing, enhancement, and unification of your data so that you can deliver data-driven marketing programs and deploy advanced marketing technologies such as marketing automation, account-based marketing, and predictive marketing solutions. Unlike traditional data management solutions that are designed for IT departments and require coding, Openprise is designed specifically for marketers, so it contains the business rules and logic all marketers need and seamlessly integrates with marketing and sales automation systems like Marketo, Eloqua, Pardot, and Salesforce. Openprise is free for up to 50MB/month. Paid subscriptions start at just $100/month. For more information, please visit

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