Drivers Awards 2020

The Drivers Awards celebrate the amazing achievements of RevOps teams, and showcase the innovation and accomplishments of these people and companies taking a data-driven approach to RevOps using Openprise.

The categories

The Drivers are comprised of five categories:

Driving creativity

This category recognizes RevOps teams that use Openprise in an unconventional way. The winner must demonstrate a unique business need that inspired them to define a novel way to use Openprise to bring data together, drive business, and deliver information creatively.

Driving business multipliers

This category recognizes sales and marketing organizations that use Openprise to dramatically improve business processes, resulting in a direct impact on business performance. The winner must demonstrate significant impact to business outcomes in any or all of these areas: increased revenue, improved operational efficiency, or reduced costs.

Driving agility

This category recognizes sales and marketing organizations that embrace the philosophy of “agile” development when working with data. The winner must demonstrate the transformation of an audacious business vision into bite-size data projects, and persistently iterated to success, using Openprise to manage more and more data processes.

Driving data visibility

This category recognizes sales and marketing organizations that excel at integrating data from multiple sources into a solid foundation using Openprise as a CDP. The winner must demonstrate how using Openprise helped to create order from chaos by combining data sets, so multiple teams have a shared vision of data and transparency.

Driving stack optimization

This category recognizes teams with a holistic vision in creating the most efficient RevOps data platform. The winner must demonstrate the ability to anticipate future RevOps use cases and think strategically when planning and building the most optimal process and technology stack.

Openprise is pleased to announce this year’s winners:

Winner of the Driving Creativity Award

Kate Eighteen
Director, Demand Center and Campaign Operations

Victoria Goodship
Global Marketing Technology Architect

Equinix is the world’s digital infrastructure company, enabling digital leaders to scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value.

The Equinix team has transformed many business processes, including the company’s lead-to-account matching process. The team now models multiple lead-to-account matching use cases, sets a minimum matching confidence level, and then prioritizes the enrichment order. As a result, the team increased the match rate for “engaged” records by 130%.

Kate Eighteen, Director, Demand Center and Campaign Operations

Victoria Goodship, Global Marketing Technology Architect

Winner of the driving business multipliers award

Ghanesh Gurumurthy
MRE

Pala Krishnan
Head of Demand Management Services

Monish Munshi
Senior Director Global Marketing Strategy & Operations

Bristlin Vivitha
Lead – Market Research

Freshworks provides innovative customer and employee engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. The team orchestrated its process to cleanse, dedupe, and enrich new leads and route them to the right salesperson up to 80 times faster than before.

Pala Krishnan, Head of Demand Management Services

Bristlin Vivitha, Lead - Market Research

Winner of the driving agility award

Sheila Hemingway
Director, Revenue Systems & Operations

Zack Marmer
Sr. Marketing Automation Manager

Corey McGarr
Sr. Marketing Automation Manager

Ryan Murano
Director, Revenue Systems & Operations

Instructure is an educational technology company that set out to disrupt the legacy learning management system industry by creating Canvas, a simple yet powerful software system that sets a new standard for open technology in education.

The Instructure team transformed several processes as part of a broader roadmap to improve accuracy, save time, and increase speed and agility. It achieved an 80% reduction in lead-to-contact conversion time and a 95% reduction in its cleansing and normalization process.

Sheila Hemingway, Director, Revenue Systems & Operations

Zack Marmer, Sr. Marketing Automation Manager

Corey McGarr, Sr. Marketing Automation Manager

Ryan Murano, Director, Revenue Systems & Operations

Winner of the driving data visibility award

Kevin Cyr
Marketing Operations Analytics Manager

Angela Link
Sales Operations Manager, Americas

Liz Maxfield
Principal Business Analyst

Nathan Wagstaff
Director of Business Operations and Business Intelligence

Marc Wells
Business Intelligence Engineer

Ivanti is a leading provider of solutions that automate IT and Security Operations to discover, manage, secure, and service from cloud to edge. In just three weeks, the Ivanti business operations team streamlined and automated its new territory assignment process, enriching and normalizing records with the appropriate information from multiple third-party data providers.

Kevin Cyr, Marketing Operations Analytics Manager

Angela Link, Sales Operations Manager, Americas

Liz Maxfield, Principal Business Analyst

Nathan Wagstaff, Director of Business Operations and Business Intelligence

Marc Wells, Business Intelligence Engineer

Winner of the driving stack optimization award

Jason Edgar
Senior Marketing Operations Analyst

Conrad Millen
Manager, Marketing Technology & Operations

Kat Nobles
Marketing Operations Manager

Lauren Wagner
Director, Marketing Technology

Okta is a leading enterprise-grade identity management service built for the cloud that connects any person with any application on any device.
The team completed a Marketo migration over a single weekend, and tackled a data cleansing and lead deduplication initiative that ultimately resulted in a 14% smaller database, increased revenue, and team efficiency gains spread among SDRs, marketing managers, and data analysts.