The Driver Awards celebrate the amazing achievements of RevOps teams, and showcase the innovation and accomplishments of these people and companies taking a data-driven approach to RevOps using Openprise.
The categories
The driver awards are comprised of seven categories:Driving Evolution
New for Open24, this category recognizes teams that have pivoted based on changing business needs or environments. While initial implementations of Openprise may solve specific data challenges, this award looks at companies that have realized gains from utilizing Openprise, then quickly evolved to address additional processes or make improvements to existing processes. The winner must be using Openprise to not only solve data and process challenges, but also make adjustments as needed to quickly adapt to new circumstances.
Driving Business Impact
This category recognizes RevOps teams that use Openprise to dramatically improve business processes, resulting in a direct impact on business performance. The winner must demonstrate a significant impact on business outcomes in any or all of these areas: increased revenue, improved operational efficiency, or reduced costs.
Driving Data and Funnel Visibility
This category recognizes RevOps teams that excelled at integrating data from multiple sources into a solid foundation using Openprise. The winner must have created order from chaos by combining data sets to enable multiple teams to have a shared vision of their data and funnel.
Driving Efficiency
This category recognizes RevOps teams that transformed the Ops function from a helpdesk to a strategic team with a critical impact on the business’s top line. The winner must demonstrate the ability to crank up the RevOps engine for maximum output and achieve more with fewer resources.
Driving Stack Optimization
This category recognizes RevOps teams that have a holistic vision in creating the most efficient RevOps tech stack. The winner must demonstrate the ability to anticipate future RevOps use cases and think strategically when planning and building the most optimal process and technology stack.
Driving Creativity
This category recognizes RevOps teams that use Openprise in an unconventional way. The winner must demonstrate a unique business need that required creating entirely new business cases that bring data together and use it to drive business and deliver information to teams in a novel way.
Rookie of the Year
This category recognizes RevOps teams that have started using Openprise in the last year, and are doing amazing, fun RevOps projects using the platform. A winner will be selected from qualified companies that submit for other categories.
Winner of the Driving Business Impact Award
The Denodo Platform is a leading data management software in the industry, enabling customers to manage their data at the speed of business. Given Denodo’s leadership in data management it has an obvious appreciation for optimizing its own internal processes as seen through our recent partnership. As of one year ago, Openprise has assisted Denodo’s Business Operations team with automating its internal data management tasks such as cleansing, normalization, and deduplication, which identified and merged 20% of duplicate contacts and 55% of duplicate leads, improving data accuracy and efficiency within their workflows. Additionally, Denodo has seen a 57% reduction in unqualified leads sent to pre-sales, keeping valuable leads in the pipeline and achieving a 100% assignment success rate in lead routing lowering manual reassignments by 60%.
Runner-up: Acquia
Winner of the Driving Creativity Award
Teledyne LeCroy, a leading manufacturer of advanced oscilloscopes, protocol analyzers, and other test instruments, quickly validates performance and debugs complex electronic systems. Their RevOps team previously relied on a fragile point solution to sync contract data—sell dates, warranties, and serial numbers—from its ERP to the CRM, taking three to four days. Now, with automation, this process takes 45 minutes. In just one year, Teledyne LeCroy scaled its operations for creating new records in Salesforce, delivering a 567% increase in efficiency.
Runner-up: Sysdig
Winner of the Driving Data and Funnel Visibility Award
Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor, enterprise software and security solutions. Contact-to-account matching is vital for the company’s sales and marketing activities, but outsourcing it to a third party restricted visibility and scalability. Broadcom cut matching time by 95%, reducing it from one day to just one hour. They also improved matching to over 78% while increasing the accounts volume 4x and contact volume by 7x.
Runner-up: Health Catalyst
Winner of the Driving Efficiency Award
Rimini Street, a global leader in third-party support for mission-critical systems, transformed its marketing and data management teams’ list loading process and automating many manual tasks. What once required extensive effort can now be completed in an average of just five minutes per list, regardless of the number of records. Over the past two years, this automation has enabled the company to process 280,000 records (an average of 140,000 per year) across 2,065 lists. Additionally, Rimini Street’s marketing teams can now load attendee lists directly from the event floor. This automation reclaimed approximately 2,250 hours annually that were once spent on manual processing and reduced processing times by 93%.
Runner-up: Clari
Winner of the Driving Evolution Award
Society of Petroleum Engineers (SPE) is the largest individual-member organization serving engineers, scientists, managers, and other professionals in the upstream segment of the oil and gas industry. SPE successfully transitioned its persona management from Marketo to Openprise, streamlining operations and alleviating the need for troubleshooting. This shift empowered SPE staff to concentrate on utilizing these personas more effectively, enhancing their strategies in key areas such as acquisition, engagement, and conversions. The team has streamlined their operations to just a few minor checks, making the process nearly maintenance-free and freeing them from the time-consuming task of resolving campaign issues. As a result, SPE achieved a significant increase in open rates for their Distinguished Lecturer campaign by focusing on a specific persona rather than a broader audience, allowing the campaign to be more tailored and personalized.
Runner-up: SS&C Intralinks
Winner of the Driving Stack Optimization Award
Alight is a leading cloud-based human capital technology and services provider for many of the world’s largest organizations and over 35 million people and dependents. Through the administration of employee benefits, Alight helps clients gain a benefits advantage while building a healthy and financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, absence management and navigation.
Alight reduced time spent on data-related tasks by over 40%, improving data accuracy and consistency. With more automated workflows, they cut lead response time from 30 days to two days or less and simplified routing maintenance by 90%, making the process easier to manage. This streamlined automation also reduced list loading issues, saving the marketing automation team an average of six person-hours per week.
Runner-up: Splunk
Winner of the Rookie of the Year Award
JumpCloud delivers a unified open directory platform that makes it easy for IT teams and MSPs to securely manage identities, devices, and access. The company streamlined data management through automated data deduplication and enrichment. By cleaning and standardizing the entire database every five minutes, the marketing operations team reduced workloads by 15%. Automated deduplication process eliminated approximately 22,000 duplicate records, without manual reviews. Additionally, real-time data enhancement from multiple vendors now enriches 70,000+ contacts and 10,000+ accounts, improving routing and minimizing form fill friction by reducing required fields.
Runner-up: Denodo
The annual Driver Awards reflect the growing list of RevOps builders forging a path in this evolving field. Openprise aims to support the broader industry community through the awards program, and hopes this year’s runners-up and winners see continued recognition from their customers, clients, partners, and peers.