Compare Openprise to ZoomInfo

Ready to see what
you’ve been missing
with ZoomInfo?

Get the full picture with Openprise multi-vendor enrichment. Boost coverage, improve data quality, and uncover leads you didn’t know you had.

Ready to enrich
thousands of your
records for free?

At-a-glance comparison: Openprise vs. ZoomInfo

Data quality

Openprise
Zoominfo

Data cleansing, normalizing, deduplication

YES

Limited

List loading, form fill, API-based ingestion

YES

Limited

Data segmentation, grading, and scoring

YES

Ask
them

Data “fracking” (e.g., first-party system data extraction, web scraping)

YES

Ask
them

Highly customizable data quality metrics by source

YES

Data
Only

Enrichment & acquisition

Openprise
Zoominfo

Contact, account, intent,
and technographic data

YES
YES

Automated multi-vendor
enrichment waterfall

YES

Ask
them

Data partner network
(including Global, SMB, Mobile)

YES

Ask
them

Catalog of open data from government sources

YES

Ask
them

Flexible account hierarchy

YES

Data
Only

Identity resolution

YES

Ask
them

Data
activation

Openprise
Zoominfo

Routing, assignment, matching

YES

Limited

Track job changes and activate

YES

Ask
them

End-to-end funnel automation including demand unit waterfall

YES

Ask
them

Buying Group assignment and buyer persona sourcing

YES

Ask
them

Easy integration: 400+ data/systems integrations

YES

Ask
them

Ability to create custom enrichment-as-a-service API

YES

Ask
them

Business Friendly

Openprise
Zoominfo

One simple contract, no hassle,
no auto-renewal

YES

Ask
them

Preview before you buy. Only pay for what you keep

YES

Ask
them

Leading companies depend on Openprise to boost GTM performance