Openprise marketing agency partners: wow clients and deliver differentiated services
Your clients look to you to help them execute on account based marketing, personalization, and advanced analytics, but the clients’ data is full of gaps, duplicates, inconsistencies, and without segmentation. Do you:
1. Tell the client their project goals cannot be achieved within the time and budget, or
2. Ask the client to allocate a big chunk of their budget to manually clean up the data or use third-party data services?