The Openprise Data-Driven Marketer of the Year Awards (“The Drivers”) are a celebration of professionals that have demonstrated excellence in data-driven marketing and sales.
The Driver Awards are comprised of five categories:
This category is dedicated to sales and marketing professionals who did a super job on data cleansing and enrichment. After all, clean and trustworthy data is the foundation of effective marketing campaigns—it’s critical to their success.
This category is dedicated to sales and marketing professionals that have dramatically improved multiple marketing and sales business processes which directly affect the overall performance of their organizations.
Bridging Data Silos
It’s difficult to make data from different sources work together. This category recognizes sales and marketing professionals who excelled at integrating data from multiple sources and putting order to chaos.
Account-Based Marketing can’t succeed without good data. Company size, lead-to-account matching, account scoring—they all require clean, segmented, trustworthy data to function properly. This category is dedicated to sales and marketing professionals behind ABM programs that shine.
This category is dedicated to sales and marketing professionals who made data improvements behind the scenes that resulted in pipeline acceleration. Think faster and more accurate lead routing, lead-to-account matching, segmentation, etc.