MOpza25 Session Replay
GTM Swiss Army Knife: Why Marketing Ops will never be cookie-cutter—and how AI can boost production
In this session, learn how Cockroach Labs balances AI experimentation with automation discipline to build flexible, high-performing GTM systems that fit their unique motion.
Learn how to:
- Evaluate and untangle a messy tech stack
- Adapt processes for different GTM models and org maturity
- Use AI for insights and enrichment—while keeping human judgment in the loop
