MOpza25 Session Replay
From data enrichment to revenue impact: How MNTN tackles data quality for TAM analysis
In this session, learn how MNTN built a scalable, phased data quality program that transforms enrichment and validation into measurable revenue impact.
You’ll learn:
- How to structure data quality projects for quick wins and long-term scale
- What to avoid from failed data cleanup efforts
- How to validate vendor data with key identifiers like DUNS and FEIN
