B2B Data Enrichment
Reach more leads and contacts with multi-vendor data enrichment
Source, enrich, and unify data from all your data sources and boost match rates and fill rates by 40%. This means more marketable leads, more targeted campaigns, and a higher sales conversion rate.
Managing the enrichment data
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| Decide what you need | Choose who to buy from | Make the purchase | Validate the data | Ingest & use the data | Track quality & ROI |
Orchestrating data from multiple vendors is a full-time job
- Choosing, managing, and integrating multiple data enrichment vendors is too time-consuming—especially when they’re all the same
- Dealing with email suppression lists is a compliance and security nightmare
- Different teams use different data enrichment services, creating chaos
- Data quality and match rates are low, and it’s hard to measure performance
- You can’t just pay for the data you actually want to keep
Instead, you need an end-to-end b2b enrichment solution to source, enrich, and unify the data to grow your business.
Why choose a multi-vendor enrichment solution?
Complete
B2B data
Get top-quality data from the best vendors, with a perfect mix of account, contact, global, technographic, intent, mobile data, and even your own systems.
Easy to buy and use
We’re a one-stop shop with a single contract simplifying pricing, governance, and security. We automate tasks like onboarding, data normalization, and integration to help you scale faster, reduce errors, and keep your data quality in check. Let’s be honest—you don’t have time to juggle 3-6 data vendors every year.
Quantifiable ROI from
your data vendors
Get verifiable metrics to help you build a business case around the ROI of your data enrichment.
What we offer
The only multi-vendor data enrichment solution you’ll ever need
The first multi-vendor enrichment solution. Maximize match rates and get the most complete B2B data.
- Best-in-class data vendors actively curated by Openprise
- Built-in data cleansing and validation
- Multiple vendors—but only one contract
- Minimum guaranteed fields
- Only pay for what you keep
Automatically acquire new contacts and accounts that match your target criteria. No more buying random lists, or dealing with credit systems.
- Your acceptance criteria
- Always-on continuous monitoring for net-new records
- Preview before you buy
- No sending out suppression lists
- Multi-vendor, one contract, single budget for all enrichment methods
Auto-augment your contact database by fixing wrong/missing data for your most important accounts, all sourced from our trusted data partner network.
- Identify what’s missing or wrong, plus which records can be enriched and how
- Recommend data sets based on your prioritization and budget
- Only pay for what you keep
- Support group buying and approvals
- Single budget for all enrichment methods
Customize your hierarchies to make them work for you, and we’ll keep them accurate over time.
- Ensure completeness of account hierarchy data
- Buy missing data from Dun & Bradstreet to fill in gaps
- Customize and complete your unique GTM-centric account hierarchy
- Automatically augment data to your defined hierarchies
Stop wasting money on data brokers for free government data. Openprise gives you easy access to up-to-date, ready-to-use open data.
- Dept of Labor Form 5550 for employee benefit products
- Dept of Education IPEDS for data on higher ed institutions
- NPPES NPI Registry for healthcare providers
Get easy, affordable access to your hard-to-get first-party data. Uncover more customer insights and intent signals, and automate the manual data entry that’s prone to errors.
- Non-GTM systems (e.g. Google Calendar, Outlook, Zoom, Slack)
- Unstructured content tagging (e.g. Gong calls, SFDC activities/emails, support tickets for signal extraction)
- Programmatic web scraping data extraction and categorization
- Examples span buying group meeting attendees, to email exchanges, to scraped Linkedin person data
Data enrichment: a pillar of your
RevOps data automation strategy
For
RevOps
Data quality
For
MarOps/SalesOps
Enrichment & acquisition
For
Ops/IT
Data orchestration
For
MarOps/SalesOps
Funnel automation
For
SalesOps
Account administration
For
DataOps/Analytics
Analytics & attribution
Ready to source
the most
accurate data from
multiple vendors?
Start your RevOps data quality journey with Openprise
Recommended resources
Data sheets
January 09, 2025
Territory management automation with Openprise
Data sheets
January 09, 2025
Campaign attribution with the Openprise RevOps Data Automation Cloud
White papers
October 16, 2024
Why DIY multi-vendor enrichment is so freakin’ hard
Ebook
June 04, 2024
The GTM guide to data quality
Data Enrichment FAQs
1. How will data enrichment improve the quality and usability of my CRM and GTM systems?
Enriching your data adds missing details such as phone numbers, roles, or firmographics, and validates existing fields to ensure accuracy. This supports better segmentation, routing, scoring, and personalization in both CRM and go-to-market (GTM) systems. Clean, enriched records make your RevOps processes more efficient—from lead assignment to analytics—helping teams avoid manual data fixes and lost opportunities.
2. Why choose a multi-vendor enrichment solution?
Selecting a multi-vendor enrichment solution reduces gaps and blind spots in your data because different vendors often excel in specific regions, industries, or roles. By blending multiple data providers, you improve match rates and data fill across diverse segments, helping ensure you have the most accurate and complete information for all your markets. This approach streamlines vendor management and reduces reliance on a single source, ultimately increasing reliability and business resilience.
3. What are best practices in applying multi-vendor data enrichment?
Best practices include clearly defining your target segments and enrichment needs upfront, regularly monitoring data quality, and automating enrichment workflows to keep records up-to-date. Use deduplication and validation routines to prevent conflicts from overlapping sources, and set up audit processes to ensure compliance. Customize and prioritize fields so that the most valuable data for your business goals is always current and accurate. See additional data enrichment best practices here.
4. How can I measure the impact of enrichment—what metrics should I track?
To evaluate enrichment impact, track metrics such as match and fill rates, reduction in incomplete records, improvements in segmentation, and lead or account conversion rates. Observing changes in campaign performance, sales efficiency, and the reduction of manual data tasks also signals successful enrichment. Use before-and-after analysis to directly quantify improvements driven by your enrichment efforts.