Everyone’s talking about AI, but few know how to make it actually work. Join Openprise and a crew of no-fluff GTM pros for a four-part series that turns AI hype into real, scalable impact.
Scroll down to catch past sessions on demand or save your seat for what’s next: your playbook for using AI responsibly, reliably, and without regret.
Tuesday, November 18, 2025, 10 am PT
When AI tools make things up, your ops workflows and pipeline suffer. Hallucinations aren’t just a model problem; they’re an ops problem. In this session, we’ll unpack why hallucinations occur in LLMs, why they’re dangerous in GTM contexts, and what you can do to mitigate the risk. From prompt design to validation layers and human-in-the-loop reviews, we’ll equip you with the tools to make AI trustworthy, auditable, and safe for use in sales and marketing operations.
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Thursday, January 15, 2026
AI promises efficiency, but for most Ops teams, the real challenge isn’t building models. It’s building the foundation. From missing KPIs and poor data quality to underestimating context engineering and cost volatility, small oversights can derail even the most promising AI initiatives. In this session, we’ll break down the 11 most common “don’ts” that stop AI projects before they scale and show you how to avoid them. You’ll learn how to set realistic success metrics, ensure data accessibility and quality, and build the orchestration layer that makes AI work across your GTM systems.
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