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Platform
Platform overview
One platform. Every GTM data workflow, end to end
How it works
From raw data to revenue-ready, step by step
Data orchestration
Clean, unify, and activate your GTM data, your way
AI orchestration
Scale your AI operations with data you can trust
Integrations
Connect every tool in your stack, no code needed
App Factory
Build custom GTM apps without writing a single line
API Factory
Extend your stack with APIs your Ops team controls
Solutions
Featured Solutions
All solutions
System integration
List loading
Cleansing & standardization
Deduplication
Segmentation
Multi-vendor data enrichment
Matching and routing
Lead & account scoring
Solutions for Your Role
Marketing operations
Sales operations
Revenue operations
Why Openprise
Why Openprise
What makes us different
Your stack, your rules, your data
Services
Expert help to get your GTM stack running fast
Compare
Openprise vs data vendors
A platform that works with any vendor you already use
Openprise vs iPaaS
Built for GTM workflows, not generic API plumbing
Openprise vs AI point tools
Solving AI's last mile problem
Customers
Customer stories
Real Ops teams. Real numbers. See what's possible.
Driver awards
Recognizing the Ops leaders building smarter GTM stacks
Resources
Resource library
Guides, reports, and playbooks your Ops team will actually use
Blogs
No fluff - Just sharp thinking from inside the ops trenches
Events
Learn, connect, and level up your GTM Ops practice
Certification program
Prove your GTM Ops expertise - Get certified!
Request demo
Request demo
Platform
Back
Platform overview
One platform. Every GTM data workflow, end to end
How it works
From raw data to revenue-ready, step by step
Data orchestration
Clean, unify, and activate your GTM data, your way
Al orchestration
Scale your Al operations with data you can trust
Integrations
Connect every tool in your stack, no code needed
App Factory
Build custom GTM apps without writing a single line
API Factory
Extend your stack with APls your Ops team controls
Solutions
Back
Featured solutions
All solutions
Every GTM workflow, automated. One platform, zero silos
List loading
Load clean, matched, enriched lists in minutes, not hours
System integration
De-silo your CRM, MAP, and data warehouse without IT tickets
Cleansing & standardization
Stop bad data before it wrecks your pipeline
Deduplication
One record per account. No more CRM chaos.
Segmentation
Cut your database exactly how your campaigns need it
Multi-vendor data enrichment
Fill every gap your single data vendor leaves behind
Matching and routing
Right lead, right rep, right now
Lead & account scoring
Focus your team where revenue is most likely
Solutions for your role
Marketing operations
Stop firefighting data, start building pipeline that converts
Sales operations
Give reps clean data and faster speed-to-lead
Revenue operations
One data truth powering every team across the funnel
Why Openprise
Back
Why Openprise
What makes us different
Your stack, your rules, your data
Services
Expert help to get your GTM stack running fast
Compare
Openprise vs data vendors
A platform that works with any vendor you already use
Openprise vs iPaaS
Built for GTM workflows, not generic API plumbing
Openprise vs Al point tools
Solving Al's last mile problem
Customers
Back
Customer stories
Real Ops teams. Real numbers. See what's possible.
Driver awards
Recognizing the Ops leaders building smarter GTM stacks
Resources
Back
Resource library
Guides, reports, and playbooks your Ops team will actually use
Blogs
No fluff - Just sharp thinking from inside the ops trenches
Events
Learn, connect, and level up your GTMOps practice
Certification program
Prove your GTM Ops expertise - Get certified!
Open 24 logo with black text, orange and cyan blue accent elements

Data gives you wings

‍

Watch on demand
View agenda
OpenPrise and Okta team members at conference booth with branded signage and merchandise display

The #1 RevOps Event

or data-driven Ops professionals!

While many organizations are still grappling with fragmented data and complex AI integration, top-tier GTM leaders are already mastering the shift into the new era of data renaissance.

High-impact GTM leaders:
  • Cut through the noise, rationalizes their data, ensure their strategies are truly data-driven—not noise-driven.
  • Fuel the future by harnessing AI to unlock the full potential of your first-party data—your key to gaining a competitive edge.
  • They don’t wait—they know that data gives you wings!

Open25 at Mops-Apalooza - Where the future of GTM is built. Relive the moment.

3
days of events
50+
sessions
100+
Speakers
500+
RevOps Professionals

Featured Speakers

Leading experts shaping the future of RevOps.

Ed King

Founder & CEO, Openprise

Ed King is the founder and CEO of Openprise. He's been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!

Emily Salus

VP Customer Success and Services, Openprise

Emily has more than 20 years of experience in marketing and professional services roles. She led the Marketo services team at the Pedowitz Group, winning the Marketo Partner of the Year award three years in a row. She has also led demand generation, content marketing, and marketing operations at several companies including CNET Channel, CollabNet, and Sleepycat Software.

Detrie Zacharias

Director, Global Operations - Data Management, Rimini Street

Objective oriented, Detrie is a 20-year Operations veteran. He is driven by re-engineering processes to make them better, faster, scalable and more efficient and then injecting technology where applicable to make them sustainable. In his current role at Rimini Street, Detrie is responsible for global data management where he has successfully transformed his Team from a labor intensive tactical to a high-performance strategic model. Prior to Rimini Street, Detrie held Sales, Marketing and Transformation Operational roles at IBM and SPSS. He is guided by the mantra “Don’t Get Ready, Stay Ready”

Megan Crone

Sr. Manager, MarTech Platforms and Integrations, Palo Alto Networks

Megan started with Palo Alto Networks in 2022 and has been working in Marketo for over 10 years. Megan is a 3x Marketo Champion and has a strong passion for marketing operations, clean data, and integrations. In her personal time, Megan enjoys doing yoga, outdoor activities, and traveling.

What I found really interesting at this conference here is just the community that can be uncovered. It’s been really great to see and feel that community.
Ken Magness
RXVantage
This is the only gathering of the true marketing ops, sales ops, and revenue ops professionals. It’s a dedicated conference to them.
Josh Ren
Securiti
Don’t be an idiot. Go! You’ll never find another conference that is spot on with what it is that you’re trying to accomplish.
Detrie Zacharis
Rimini Street
Speaker presenting on stage about DevOps with screen showing process and technology frameworks.

Keynote speech

Entering the era of data renaissance – Harnessing the power of data fracking to gain competitive edge.

with Ed King, Openprise

Watch keynote

More featured sessions

Webinar and video

MOpza24 | Group therapy: You don’t have an X problem, you have a data problem

Title
Webinar and video

MOpza24 | RevOps: The ringmaster of the circus

Title
Webinar and video

MOpza24 | Making every move count: Thriving with a leaner GTM team

Title
Webinar and video

MOpza24 | Ops Juggling Act: Balancing Automation, Self-Service, and Sanity

Title
Webinar and video

MOpza24 | The Next GTM Transformation: Tuning Your Marketing Antenna for the Right Market Signals

Title
Webinar and video

MOpza24 | Unlocking Business Potential: Integrating CDP and MDM for Superior Data Quality

Title
Webinar and video

MOpza24 | Multi-vendor enrichment waterfall – Get more out of your data enrichment budget

Title
Webinar and video

MOpza24 | Building an autonomous AI-driven prospecting engine

Title
Webinar and video

MOpza24 | CSOps Mastery: Driving Install-base Growth and Preventing Churn

Title
Webinar and video

MOpza24 | From Silos to Cohesion: Zendesk's Journey of Tech Stack Transformation

Title
Webinar and video

MOpza24 | Modernizing Ops

Title
Webinar and video

MOpza24 | ABX 2.0: Navigating the Intricacies of Buying Centers

Title
Webinar and video

MOpza24 | AI for marketing operations: Your first steps to smarter MOPs

Title
G2 Spring 2024 award badges showing ten enterprise software accolades for data quality and customer satisfaction
Make your GTM data smarter.
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