How did Zendesk transform its GTM tech stack from silos to cohesion?

Zendesk replaced an outdated, siloed tech stack with a cohesive system built on strong data quality, identity resolution, and omnichannel customer journeys. This Open24 session walks through Zendesk's transformation journey—what they consolidated, how they unified customer identity, and the results of moving from fragmentation to cohesion.

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Customer support

Stack transformations are painful. Zendesk did it anyway. This MopsApalooza session covers what drove the decision and how they rebuilt their GTM architecture.