What is ABX 2.0 and how does it target buying centers?

ABX 2.0 evolves account-based experience from targeting whole accounts to engaging distinct buying centers—the separate groups within an enterprise that actually make purchase decisions. This Open24 session explains how a buying-center approach provides the precision needed to navigate complex enterprise sales and engage the right stakeholders.

Reliable AI for Ops starts with better orchestration.

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Customer support

Account-based plays fail when your data doesn't reflect how buying actually happens. This session covers the data infrastructure behind effective ABX at scale.

MOpza24 | ABX 2.0: Navigating the Intricacies of Buying Centers

Learn how ABX 2.0 offers a more granular approach to target and engage distinct buying centers, providing the precision needed to navigate complex enterprise sales.