Most martech stacks have tools that duplicate work and create data gaps. This session covers how to simplify your ecosystem and get better GTM clarity from it.
MOpza23 | Simplify your MarTech ecosystem for clarity and growth
Last publish date: January 18, 2024
Resource Overview
Current marketplace uncertainty has led to stagnant marketing budgets as companies aim to be more liquid. As marketing budgets trend horizontally, 71% of CMOs believe they lack sufficient budget to execute upon their strategic goals, with 75% of CMOs feeling the pressure to “do more with less”1. With increased scrutiny on marketing spend, many organizations are finding that simplifying and streamlining MarTech stacks is an efficient way to reduce costs and optimize operations. In this session you’ll learn about the two key methods we use with our clients to derive more value from MarTech without reducing capabilities.
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