Vimeo achieved 1-minute speed-to-lead by automating the data layer underneath their PLG motion. This Open23 session covers the architecture behind it.
MOpza23 | Product led growth, A Vimeo story
From enrichment waterfalls to “data bridges”, Vimeo will show you how you can drive product led growth.
Resource Overview
As Vimeo expanded its offerings in the market from self-serve tools to enterprise solutions, the need to accelerate product-led growth came to the forefront. The Marketing Operations team at Vimeo walks you through their experience leveraging Openprise to connect the dots between the Self-Service and Sales Assist funnels. They argue that data is the real “flywheel” and leveraging Openprise to its fullest extent is how you draw real power from it.
