How do you achieve total business alignment across GTM teams?

Total business alignment means marketing, sales, CS, and ops share goals, definitions, and data—not just meetings. In this Open23 closing keynote panel, Mike Rizzo, Saumya Shah, Rob Meo, and Celicia Hsu explore what genuine alignment requires, from shared metrics to operational infrastructure that keeps teams moving together.

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Alignment across GTM functions is harder than it sounds. The Open23 closing keynote panel gets specific on what makes it work and what gets in the way.