2024 State of RevOps Survey
The top 3 problems facing RevOps today
1. Most orgs don't have a RevOps department
Only 1 in 3
B2B companies have a formal RevOps department
2. We don't trust our data
80%
of ops pros consider clean
customer and prospect data essential
customer and prospect data essential
but only
9%
reported that they were very
satisfied their data was clean
satisfied their data was clean
3. Go-to-market teams are not alligned
58%
Are unable to report that sales and marketing are aligned or collaboratively manage their data
11%
Report that sales and marketing manage different data
without any way of knowing if it is accurate or complete
For more insights download the full report