71% of teams say poor data quality hurts GTM. Only 11% rate their data as excellent. See what the 2025 State of RevOps survey found across 600+ respondents.
2025 State of RevOps Survey: Data quality’s impact on GTM execution
‘The data must be wrong.’ These words kill strategic momentum every day. While 42% claim their data is ‘good enough,’ most admit it’s undermining their GTM success.
The expensive truth about ‘good enough’ data
Only 11% of RevOps teams have excellent data. The rest are leaving revenue on the table. Learn what sets the winners apart.
99% face data challenges—critical findings inside:
- Why ‘good enough’ won’t deliver GTM success
- Four traits of high-performing data teams
- Breaking the cycle of data distrust
- How top teams leverage AI for data quality
- The hidden costs of poor data decisions
- Your roadmap to better data quality today
2025 State of RevOps Survey: Data quality’s impact on GTM execution
‘The data must be wrong.’ These words kill strategic momentum every day. While 42% claim their data is ‘good enough,’ most admit it’s undermining their GTM success.
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