Openprise Expands Data Enrichment Offerings
Data Marketplace offers choices and flexibility, access to international data sources
San Mateo, CA - September 1, 2022
Openprise, the leader in RevOps data automation solutions, today announced expanded B2B data enrichment tools and services for companies looking for better data enrichment.As part of its Data Marketplace, Openprise offers customers the ability to have their database records enriched by a wide assortment of data providers that specialize in specific data sets and use cases. New data source partners are available, including those with an international focus.“Data quality and accuracy are essential for efficient growth,” said Ed King, CEO and founder, Openprise. “We’re hearing from our clients that they want more choices and flexibility when it comes to enriching their customer databases and incoming leads.”Openprise now gives enterprise companies a simple way to sample new data sources - whether they are focused on international expansion or wanting to gain insights into companies of a specific size and/or industry.Openprise’s unique approach eliminates the often complicated and costly integrations and lengthy onboarding of new providers. Interested companies are able to select data sources that are placed into customized enrichment “waterfalls;” stacks of providers that can collectively meet 100% of an organization’s needs.Unlike working with just one vendor, Openprise allows companies to purchase and use Enrichment credits across multiple data vendors. In addition to access to new data sources, Openprise also offers enterprise companies ways to have their data cleansed and normalized. Duplications in data are addressed and fixed, allowing companies to increase efficiencies and enjoy cost savings.“What we like about Openprise is that it gives our clients the flexibility and choices they need when it comes to Data Enrichment,” said Nicholas Rose, co-founder of Hyperscayle, a strategy consultancy company that helps Enterprise companies with GTM initiatives. “We’ve used Openprise to help our clients solve some of their biggest challenges when their data got in the way of business.”