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A data enrichment solution that runs curated multi-vendor waterfalls under one contract, with flat pricing and enrichment built into your GTM processes.
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Resource post
5
min

Multi-vendor data enrichment & acquisition | Solution brief

A data enrichment solution that runs curated multi-vendor waterfalls under one contract, with flat pricing and enrichment built into your GTM processes. Boost match rates up to 70%.

Last publish date: July 31, 2026
Simple line drawing of a smiling person carrying a potted plant with leaves

Enrich what you have. Acquire what you need.

Openprise supports two enrichment motions: keeping existing records current and acquiring net-new ones. For enrichment, that means appending and refreshing company and contact data, from basics like title and revenue to deeper signals like funding history, technology stack, and employment changes. For acquisition, it means evaluating candidates against your ICP at scale and only paying for what you decide to keep.

Both run through the same normalized data model. Every vendor output maps to a single unified schema, so there's no field-mapping work, no per-vendor expertise required, and no breakage when you swap a vendor out.

The question isn't whether to enrich. It's when and where. Openprise's answer is everywhere, automatically.

Why enrich with Openprise?

  • Curated multi-vendor waterfall recipes built from a decade of coverage data and vendor assessments
  • One contract give you access to many data vendors, with bring-your-own-vendor slots when you already have relationships
  • Flat per-record, per-year pricing across every field, refresh, and vendor in the waterfall
  • Inline enrichment on forms, events, content syndication, CRM entry, and champion moves
  • Evaluate candidate pools against your ICP and pay only for the records that you keep
  • Suppression, dedupe, and evaluation stay inside Openprise so records never have to leave the system for vendor matching
  • Customer proof: Palo Alto Networks match rate above 85% after a ~50% single-vendor baseline
Openprise’s waterfall automation boosted our overall match rate to better than 85%, seamlessly integrated into all our list loading and content syndication automation.
- Marketing operations, Palo Alto Networks

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“Something super unique about Openprise is [that] they can clean your data before sending it to the enrichment vendor to provide better match rates. When we were using a single vendor, our match rate was around 50–60%. When we implemented the waterfall approach with Openprise, we improved our match rate to above 85%.”
Megan Crone
Senior Manager, MarTech Platforms and Integrations, Palo Alto Networks

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