Hitting growth targets with bad pipeline quality just moves the problem downstream. This session explains why revenue quality starts with your GTM data.
MOpza23 | Quality of revenue - efficient growth is not enough
Learn to improve revenue quality through efficient growth strategies, ICP alignment, account grading, and leveraging second-order revenue.
Resource Overview
We’ve all had customers who asked for a lot but gave very little. Beyond the fact that they drain your company’s resources on all fronts, they’re also the customers most likely to churn.
Join John McKillop where he teaches you how to:
- Build a formula for efficient growth Identify your ICP to ensure a win is a good win
- Grade accounts by revenue mix (and why it matters)
- Measure revenue quality beyond just GRR and NRR
- Leverage the (exponential) power of second or even third order revenue
- Increase your company’s profitability and growth trajectory
