Prospecting doesn't scale when it's manual. Rippling built a fully autonomous outbound engine in 6-7 weeks. This session shows how to mechanize yours.
MOpza23 | Highly mechanized prospecting
Conrad Millen explores highly mechanized prospecting with AI and automation. Learn strategies for scalability, visibility, and maintainability.
Resource Overview
Gone are the days when the sellers needed to craft and send out every single email manually. In this session, we will explore a new approach to prospecting.
Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).
