Openprise Named 2022 Gartner Cool Vendor in RevOps Data Automation in New Report

Report defines new RevOps Data Automation category, marks Openprise as Cool Vendor supporting end-to-end revenue process orchestration supported by communal data

San Mateo, CA – September 27, 2022 Openprise, the leader in revenue operations (RevOps) data automation for marketing and sales, today announced that it has been named a Gartner Cool Vendor in the “Cool Vendors in RevOps Data Automation, 2022” report by Dan Gottlieb and Steve Rietberg at Gartner Inc., the world’s premier information technology research and advisory company.

The Gartner 2022 report highlights new and innovative companies offering data automation tools and support for RevOps processes. The Cool Vendors report notes that Openprise supports sales and marketing leaders to improve revenue transparency and predictability and to increase growth efficiency at scale.

“Being named in this category-defining report is exciting for us,” said Ed King, CEO at Openprise. “This recognition is a testament to the vision our team has been building for several years, and validates what we’ve been championing: RevOps’ value is immense, and data automation is an integral piece of successful revenue orchestration.”

RevOps analysts often oversee and perform complex data automation processes, according to Gartner. The Cool Vendors report spotlighted the importance of communal data and interconnected workflows among Sales Operations and Marketing Operations teams. Gottlieb and Rietberg said that by 2025, 75% of major growth tech companies globally will be leveraging the RevOps model.

Openprise is dedicated to helping go-to-market (GTM) and operations leaders tap the power of open, shared data and bring teams into internal alignment to boost efficient growth.

Gartner’s report notes that effective RevOps requires more than a reshuffling and centralization of resources to a RevOps service desk. Openprise was named a Cool Vendor for going beyond revenue and data process orchestration. It achieves this by packaging RevOps data and applications to accelerate decision making across GTM teams. Openprise’s no-code automation and data marketplace services helps teams to tap the power of RevOps without the need for specialized coding knowledge or additional vendor contracts.

Additionally, Openprise was named a Leader and High Performer in several of G2’s 2022 Summer and Fall Grid Reports, and has been recognized multiple times by Inc. Magazine as a Great Place to Work. Openprise is continuing to wave the banner of RevOps and communal data this fall at the Open 22 industry conference November 8-10, 2022. Speakers include Scott Brinker and Sangram Vajre, as well as RevOps leaders from Zendesk, KPMG, Splunk, Clari and Nutanix.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Openprise

Openprise is a leader in revenue operations (RevOps) data automation, helping companies transform their data into action at scale. We pioneered the first end‑to-end, no-code RevOps Data Automation Cloud purpose-built for non-programmers to integrate and unify siloed data and automate key go-to-market processes. Our single cloud platform aligns marketing, sales, and customer success teams and simplifies their technology to deliver fast and efficient revenue growth. Revenue leaders from Clari, Okta, Zendesk, and Zscaler depend on Openprise and our industry-leading partner ecosystem to drive competitive advantage. To learn more, visit and follow us on LinkedIn, Twitter, and Facebook.

Media Contacts

Anne Marie McCallion