Openprise Announces Data-Driven RevOps Team of the Year Award Winners
Annual “Drivers” Awards Recognize Excellence in Marketing and Sales Operations
San Mateo, CA – January 19, 2021 – Openprise, the leader in revops automation solutions for RevOps teams, today announced the winners of its annual Data-Driven RevOps Team of the Year Awards (“The Drivers”). The Drivers recognize professionals who have demonstrated excellence and innovation in data-driven marketing and sales.“The Drivers Awards celebrate the amazing achievements of RevOps teams. Our goal is to showcase the innovation and accomplishments of these people and companies taking a data-driven approach to RevOps using Openprise,” said Ed King, CEO & founder at Openprise. “This year’s winners are driving change throughout their organizations, and we’d like to shine the spotlight on their success.”Winners of the Data-Driven RevOps Team of the Year Award include:FreshworksWinner of the Driving Business Multipliers Award
Ghanesh Gurumurthy, MRE; Pala Krishnan, Head of Demand Management Services; Monish Munshi, Senior Director Global Marketing Strategy & Operations; and Bristlin Vivitha, Lead - Market ResearchFreshworks provides innovative customer and employee engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. The team orchestrated its process to cleanse, dedupe, and enrich new leads and route them to the right salesperson up to 80 times faster than before.
InstructureWinner of the Driving Agility Award
Sheila Hemingway, Director, Revenue Systems & Operations; Zack Marmer, Sr. Marketing Automation Manager; Corey McGarr, Sr. Marketing Automation Manager; and Ryan Murano, Director, Revenue Systems & OperationsInstructure is an educational technology company that set out to disrupt the legacy learning management system industry by creating Canvas, a simple yet powerful software system that sets a new standard for open technology in education.The Instructure team transformed several processes as part of a broader roadmap to improve accuracy, save time, and increase speed and agility. It achieved an 80% reduction in lead-to-contact conversion time and a 95% reduction in its cleansing and normalization process.
IvantiWinner of the Driving Data Visibility Award
Kevin Cyr, Marketing Operations Analytics Manager; Angela Link, Sales Operations Manager, Americas; Liz Maxfield, Principle Business Analyst; Nathan Wagstaff, Director of Business Operations and Business Intelligence; and Marc Wells, Business Intelligence EngineerIvanti is a leading provider of solutions that automate IT and Security Operations to discover, manage, secure, and service from cloud to edge. In just three weeks, the Ivanti business operations team streamlined and automated its new territory assignment process, enriching and normalizing records with the appropriate information from multiple third-party data providers.
OktaJason Edgar, Senior Marketing Operations Analyst; Conrad Millen, Manager, Marketing Technology & Operations; Kat Nobles, Marketing Operations Manager; and Lauren Wagner, Director, Marketing Technology
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time.With the support of Openprise, the data-driven Okta team successfully completed a migration to a new Marketo instance, transferring the data of over 4 million records seamlessly without causing major sync backlog or system downtime. They also tackled a data cleansing and lead deduplication initiative that ultimately resulted in a 14% smaller database. The new Marketo instance with cleansed, normalized, and deduped data has dramatically improved system sync performance, and sales speed to lead time has diminished significantly.