Vimeo achieved 1-minute speed-to-lead by automating the data layer underneath their PLG motion. This Open23 session covers the architecture behind it.
MOpza23 | Product led growth, A Vimeo story
From enrichment waterfalls to “data bridges”, Vimeo will show you how you can drive product led growth.
Last publish date: January 18, 2024
Resource Overview
As Vimeo expanded its offerings in the market from self-serve tools to enterprise solutions, the need to accelerate product-led growth came to the forefront. The Marketing Operations team at Vimeo walks you through their experience leveraging Openprise to connect the dots between the Self-Service and Sales Assist funnels. They argue that data is the real “flywheel” and leveraging Openprise to its fullest extent is how you draw real power from it.
