Webinar: AI IRL: Inside Cockroach Labs' AI-powered GTM stack

Cockroach Labs' GTM Ops team didn't wait for a vendor to build them an AI-powered prioritization and outbound system; they built it themselves, in-house, on top of Salesforce, Snowflake, and a growing stack of orchestration tools. 

In this session, Cockroach Labs' Jackson Mattox joins RevOps Co-op's Matt Volm and Openprise's Dom Freschi for an unscripted, technical conversation about what that actually looks like day to day.  

You'll hear how AI is prioritizing accounts and driving outbound and inbound motions, why scoring fatigue and 'wild west' AI sprawl have become real problems, how Cockroach Labs is approaching AI governance and cost control, and where data orchestration fits alongside workflow engines and point solutions — specifics, not slideware.

In this session, you'll learn: 

1. MICA, Cockroach Labs' in-house AI prioritization and outbound system: what's live today, and what's next.
2. A practical way to think about signal-to-noise and scoring fatigue: When a score is actually actionable vs. noise for the sake of a number.
3. What early AI governance looks like in practice, using data dictionaries, documentation, and access controls that cover AI/tech access, not just human access.
4. A framework for tracking and capping AI/token spend and ROI, including what Cockroach Labs is doing today.