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The Driver Awards celebrate the amazing achievements of RevOps teams and showcase the innovation and accomplishments of these people and companies taking a data-driven approach to RevOps using Openprise.
AI continues to be a headliner for 2026, but there’s more skepticism this year. Stories about hallucinations and AI failing to follow guidelines abound. This award looks at companies that are using Openprise to combine deterministic processes and AI, whether to provide improved match rates, to parse unstructured data, or to call Openprise skills to mitigate hallucinations and unpermitted actions.
This category recognizes Ops teams that use Openprise to dramatically improve business processes, transform their roles from helpdesk to strategic team, and/or create a more efficient tech stack. These teams should demonstrate how they improved the productivity of their teams, used their data to enable more insights, and/or had a direct business impact on business performance, such as increased revenue, improved operational efficiency, or reduced costs.
This category recognizes Ops teams that excelled at using automation to integrate and process data to improve their funnel velocity and efficiency. The winner must have created order from chaos by combining data sets, enabling multiple teams to have a shared vision of their data and funnel and creating process efficiencies to improve business results.
This category recognizes Ops teams that use Openprise in an unconventional way. The winner must demonstrate a unique business need that required creating entirely new use cases that bring data together and use it to drive business and deliver information to teams in a novel way.
This category recognizes Ops teams that have started using Openprise recently and have hit the ground running by doing amazing, fun Ops projects using the platform.
Each entry will be evaluated across all categories. Openprise customers with more than one story to tell are encouraged to submit more than once, for example, one submission for a GTM initiative using AI and a different submission for a migration or integration project.
Submissions with metrics tend to be stronger. Because revenue data is often confidential, consider including metrics that show percent improvement or comparative (before and after) metrics rather than exact numbers in these cases.
CrowdStrike (NASDAQ: CRWD) is leading cybersecurity in the AI era with the Falcon Platform, the AI-native platform that unifies protection across endpoints, cloud, identity, data, and AI. Built for the agentic era, the CrowdStrike Falcon® platform stops breaches and secures AI from enterprise AI development through workforce usage. As part of its commitment to using AI to transform GTM operations and drive AI innovation across its global marketing organization, CrowdStrike partnered with Openprise to automate persona mapping and implement region-specific behavior scoring, enhancing global marketing precision, accelerating conversion performance, and freeing teams to focus on strategic growth.
Trusted by more than 70,000 organizations worldwide, Palo Alto Networks (NASDAQ: PANW) provides comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Using Openprise, Palo Alto Networks was able to transform a previously manual data cleaning and list uploading process into an automated process, saving them hundreds of hours per week. This has dramatically increased their team’s efficiency and enabled them to reallocate their time and resources to more strategic, high-impact work–driving greater value for the business.
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. insightsoftware was able to employ Openprise to automate the cleaning, standardization, de-duplication, lead assignment, and compliance processes involved with adding new records to their database, reducing the time required to process and load lead lists by an impressive 75%. This has enabled their campaign teams to have faster access to clean, reliable data, enabling them to launch programs more quickly. Their sales team has benefited by receiving well-qualified, accurately routed leads without delays, improving follow-up times and conversion potential.
MNTN’s self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. MNTN’s first operational goal was stack consolidation, using Openprise as their consolidated platform. Data enrichment, deduplication, and the data ingestion process are now consolidated into a single tool, Openprise, eliminating the errors and excess time that switching between platforms and manual oversight had been causing.
