The #1 RevOps Event of 2023
M-W, NOVEMBER 6-8, 2023
Anaheim, CA, 92802
M-W, NOV 6-8 - Anaheim, CA
PRESENTED BY
in partnership with
Joining forces to bring you the latest in performance RevOps innovation.
Don't miss out on the RevOps Event of the Year — Open23!At MOps-Apalooza 2023
While most companies have yet to clearly define a RevOps role, many Marketing Ops, Sales Ops, and Business IT professionals are already moving quickly to make RevOps a reality.
High-performance RevOps pros know...
- Understand that RevOps is achieved through alignment of the GTM stakeholders and know that reorg is not a requirement
- Think big, start small, and iterate often: They use incremental change to make progress, not waiting for huge corporate mandates or reorganization
- Don’t make excuses, they ”Just align it!”
Days of Events
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Open23 Sessions
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EXPERT SPEAKERS
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RevOps Professionals
High-performance RevOps pros know how to...
JUST ALIGN IT!
Sales
Marketing
Channel
Customer
SPEAKERS
Featuring leading voices shaping the future of RevOps.
Ed King
Founder & CEO, Openprise
Ed's Bio
Ed King is the founder and CEO of Openprise. He’s been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!
LinkedIn
Mike Rizzo
Community-Led Founder & CEO, MarketingOps.com
MIKE's Bio
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
Mike helped build, launch, manage and optimize Mavenlink's first user community and Client Advisory Board programs. In 2017 he founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate elevate the practice of Marketing Ops.
LinkedIn
High performance RevOps leaders share their stories, learnings, and best practices.
Ali Rastiello
Health Catalyst
Alyssa Hewitt
Openprise
Charlotte LaViolette
Openprise
Conrad Millen
Rippling
Courtney Sylvester
Openprise
Detrie Zacharias
Rimini Street
Emily Salus
Openprise
John McKillop
Openprise
JD Nelson
Vimeo
Josh Ren
Securiti
Leigh Ann Gilson
Openprise
Lovey Tolwani
Openprise
Marisa Fiore
SS&C Technologies
Mitch Janning
Vimeo
Rey Ong
Openprise
Ryan Nelson
Openprise
Previous
Next
Very informative. The conference content cycled between the big picture and tangible best practices well.
Senior Manager, Marketing Operations
There were so many inspiring, clever customer stories! Some of them I didn’t even know they were possible/doable!
Director, Sales Operation
PREV
NEXT
AGENDA
Leaders shaping the future of RevOps.
MORNING SESSION
Aligning Ops through Self-services Automation ABC
Join us for an enlightening discussion with Deitrie, Melia, and Raquel on "Aligning Ops through Self-services Automation." Our experts will discuss how self-service automation can streamline operations, enhance productivity, and elevate the customer experience. Learn from industry experts who have successfully implemented self-service solutions, gaining practical insights to transform your operations. Don't miss this opportunity to revolutionize your approach to operational excellence.
Detrie Zacharias
Rimini Street
Melia Vilain
GitLab
Raquel Banderas
Rimini Street
Alyssa Hewitt
Openprise
AFTERNOON SESSION
M&A: A RevOps' PerspectiveJoin us for an insightful session where Ali and Jeremie delve into the critical role of RevOps in achieving successful mergers and acquisitions. Gain a deeper understanding of the strategic significance of RevOps in facilitating seamless integration and maximizing value creation post-M&A.
Drawing from their own M&A experiences, our experts will reveal the key strategies employed by RevOps teams to navigate the challenges that arise during the process. Learn how a carefully crafted technology and operations strategy can help your organization navigate the complex landscape of mergers and acquisitions. Don't miss out on this opportunity to gain invaluable insights and ensure the success of your future M&A endeavors.
Drawing from their own M&A experiences, our experts will reveal the key strategies employed by RevOps teams to navigate the challenges that arise during the process. Learn how a carefully crafted technology and operations strategy can help your organization navigate the complex landscape of mergers and acquisitions. Don't miss out on this opportunity to gain invaluable insights and ensure the success of your future M&A endeavors.
Jeremie Audran
Broadcom
Ali Rastiello
Health Catalyst
Ed King
Openprise
AFTERNOON SESSION
The Art and Science of Dealing with Account HierarchiesUnlock the secrets to effective account hierarchies in this engaging session with industry experts Angela, Jeff, Pawaki, and Melia. Join us as they share their wealth of experience in crafting account hierarchies, exploring the challenges encountered along the way, and illuminating the pivotal role these hierarchies play in shaping your company's decision-making within diverse Go-To-Market (GTM) strategies.
In this dynamic discussion, our panel will delve into the nuances, offering practical insights that can revolutionize your approach to account hierarchy management. Discover the critical significance of discerning your company's unique selling motion and its profound impact on the design and implementation of account hierarchies.
Furthermore, we'll delve into the strategic considerations when applying account hierarchies in the context of enterprise selling versus Software as a Service (SaaS) models, providing a roadmap for tailoring your hierarchies to suit your specific business needs.
Prepare to gain a deeper understanding of the art and science behind account hierarchies and how they can be harnessed as a powerful tool in optimizing your GTM strategies. Don't miss this opportunity to learn from the best and transform your company's approach to account hierarchy management.
In this dynamic discussion, our panel will delve into the nuances, offering practical insights that can revolutionize your approach to account hierarchy management. Discover the critical significance of discerning your company's unique selling motion and its profound impact on the design and implementation of account hierarchies.
Furthermore, we'll delve into the strategic considerations when applying account hierarchies in the context of enterprise selling versus Software as a Service (SaaS) models, providing a roadmap for tailoring your hierarchies to suit your specific business needs.
Prepare to gain a deeper understanding of the art and science behind account hierarchies and how they can be harnessed as a powerful tool in optimizing your GTM strategies. Don't miss this opportunity to learn from the best and transform your company's approach to account hierarchy management.
Jeff Narduzzi
Sysdig
Pawaki Singh
Commvault
Angela Link
Druva
Melia Vilain
GitLab
Ryan Nelson
Openprise
MORNING SESSION
How to Leverage AI for RevOpsIn today's rapidly evolving business landscape, the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies has emerged as a transformative force.
In this session, Rey and Leigh Ann will discuss how to:
In this session, Rey and Leigh Ann will discuss how to:
- Explore the latest AI/ML trends and how they can drive operational excellence.
- Discover the power of point solutions and general tools for business process optimization.
- Talk about how to integrate AI/ML seamlessly into existing frameworks by evaluating technology choices wisely to ensure successful implementation and increased operational efficiency.
Rey Ong
Openprise
Leigh Ann Gilson
Openprise
MIDDAY SESSION
Attribution: Getting to Data-Led Decision MakingWhether you’re starting to consider, reconsidering, or an absolute pro at doing attribution, join this session to see how different companies tackle an attribution project and remove potential obstacles. Josh, Dominic, and Van are all approaching attribution from different career points at companies of varying sizes and have different goals for the problems they’re trying to resolve. Expect to learn what our panel of experts focuses on when building attribution from scratch, modifying/changing the existing model, or rehauling the current system. We’ll also discuss how they make the outcome impactful and actionable for their stakeholders.
There’s no one way to build your attribution solution, but there’s a lot you’ll be able to glean from our panelists' experiences and apply next time you build or rebuild your attribution program.
Dominic Freschi
Onbe
Josh Ren
Securiti
Van Ly
Nutanix
Courtney Sylvester
Openprise
AFTERNOON SESSION
Product-led Growth, A Vimeo StorySession info coming soon...
Mitch Janning
Vimeo
JD Nelson
Vimeo
AFTERNOON SESSION
A Highly Mechanized Prospecting ProcessGone are the days when the sellers needed to craft and send out every single email manually. In this session, we will explore a new approach to prospecting.
Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).
Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).
Conrad Millen
Rippling
MORNING SESSION
Keynote - Welcome to Open23
Ed King
Openprise
MORNING SESSION
People-First GTM: Breaking Down Silos in GTM OrgsNothing is easier than getting your inter-departmental stakeholders to agree on things, right?
If the answer is “yes,” you should be running this session! More likely, though, you’ve felt this pain all too acutely, especially if you’re launching a new project. Come pick up some tips from our panel of experts from Equinix and Rimini Street on aligning your stakeholders and their goals. Learn how the panelists were able to communicate better with different departments and solve the root problem instead of continually patching up the symptoms.
In this session, Meetali, Detrie, and Ed will talk about how they:
If the answer is “yes,” you should be running this session! More likely, though, you’ve felt this pain all too acutely, especially if you’re launching a new project. Come pick up some tips from our panel of experts from Equinix and Rimini Street on aligning your stakeholders and their goals. Learn how the panelists were able to communicate better with different departments and solve the root problem instead of continually patching up the symptoms.
In this session, Meetali, Detrie, and Ed will talk about how they:
- Find a common language amongst the stakeholders,
- Prioritize to maximize impact, and
- Take care of governance across organizations.
Meetali Kashikar
Equinix
Ed Burton
Equinix
Detrie Zacharias
Rimini Street
Courtney Sylvester
Openprise
MORNING SESSION
Next-gen RevTech Stack - Getting your MAP To Do its JobMore session info coming soon...
Marisa Fiore
SS&C Technologies
Ryan Nelson
Openprise
MIDDAY SESSION
Quality of Revenue - How to Avoid SLCsWe’ve all had customers who asked for a lot but gave very little. Beyond the fact that they drain your company’s resources on all fronts, they’re also the customers most likely to churn.
Join John at this session, where he teaches you how to:
Join John at this session, where he teaches you how to:
- Spot and avoid the SLCs (and explain what “SLCs” stands for),
- Segment and score your accounts strategically,
- Leverage the (exponential) power of second or even third order revenue, and
- Increase your company’s profitability
John McKillop
Openprise
AFTERNOON SESSION
Leveraging Technology to Elevate Your CareerRevOps technologies can be a great boost to elevate your career when they are selected carefully and used to their full extent. Join us as Conrad Millen and Emily Salus discuss their experiences with RevOps technologies, when it’s great to implement the same technology at a new company or in a new role, and when you need to consider new technologies instead of the same old thing. We’ll also discuss the practical ways that showing results from RevOps technologies can elevate your career and even put you on a new path.
Emily Salus
Openprise
Conrad Millen
Rippling
Josh Ren
Securiti
AFTERNOON SESSION
Navigating Dynamics CRM: the Good, the Bad, and the UglyJoin us for a candid panel discussion where our seasoned RevOps panelists, Laura, Dom, and Dustin, share their real-world experiences using Microsoft Dynamics CRM and other systems. In this insightful conversation, our panelists will provide a balanced perspective and share the upsides, downsides, and challenges they've encountered in their roles while using CRM systems. Get ready for an unfiltered exploration of the practical realities faced by Dynamics CRM users.
Dustin Russell
Moss Adams
Laura Mannix
Russell Reynolds Associates
Dominic Freschi
Onbe
Charlotte LaViolette
Openprise
CLOSING SESSION
Closing Keynote - Open23
Mike Rizzo
MarketingOps
Saumya Shah
Nutanix
Rob Meo
Splunk