ON DEMAND
Meet the leaders shaping the future of RevOps.
High-performance RevOps leaders share stories, learnings, and best practices. No matter your role, gain valuable learnings to help you lead by example and “Just Align It!”
MORNING SESSION
Aligning Ops through Self-services Automation
Join us for an enlightening discussion with Deitrie, Melia, and Raquel on "Aligning Ops through Self-services Automation." Our experts will discuss how self-service automation can streamline operations, enhance productivity, and elevate the customer experience. Learn from industry experts who have successfully implemented self-service solutions, gaining practical insights to transform your operations. Don't miss this opportunity to revolutionize your approach to operational excellence.
Detrie Zacharias
Rimini Street
Melia Vilain
GitLab
Raquel Banderas
Adobe
Alyssa Hewitt
Openprise
MORNING SESSION
RevOps Maturity - How to Accelerate Growth at All StagesRevenue Operations is a foundation for scale, but how can you assess the maturity of your capabilities at each stage? It’s important to not over-invest in technology before you really need it, and to build a strong RevOps team before the lack of one slows you down. Join Ben Mohlie and Nick Rose, co-founders Hyperscayle, a RevOps strategy and implementation firm, as they discuss how to prioritize RevOps investments as a company grows and changes. Both Nick and Ben have worked for scaling companies from startups to Fortune 100s, and bring hard won experience of what is required for RevOps success at every stage in between.
Key takeaways for this session:
Key takeaways for this session:
- Framework for how to optimize RevOps in any scaling company
- Key principles to consider as you build your capabilities
- What good looks like for RevOps at each stage of growth
- Common pitfalls to avoid when building a RevOps team
- How to evaluate the current RevOps maturity of your organization
MIDDAY SESSION
M&A: A RevOps' PerspectiveJoin us for an insightful session where Ali and Jeremie delve into the critical role of RevOps in achieving successful mergers and acquisitions. Gain a deeper understanding of the strategic significance of RevOps in facilitating seamless integration and maximizing value creation post-M&A.
Drawing from their own M&A experiences, our experts will reveal the key strategies employed by RevOps teams to navigate the challenges that arise during the process. Learn how a carefully crafted technology and operations strategy can help your organization navigate the complex landscape of mergers and acquisitions. Don't miss out on this opportunity to gain invaluable insights and ensure the success of your future M&A endeavors.
Drawing from their own M&A experiences, our experts will reveal the key strategies employed by RevOps teams to navigate the challenges that arise during the process. Learn how a carefully crafted technology and operations strategy can help your organization navigate the complex landscape of mergers and acquisitions. Don't miss out on this opportunity to gain invaluable insights and ensure the success of your future M&A endeavors.
AFTERNOON SESSION
Simplify your MarTech ecosystem for clarity and growthCurrent marketplace uncertainty has led to stagnant marketing budgets as companies aim to be more liquid. As marketing budgets trend horizontally, 71% of CMOs believe they lack sufficient budget to execute upon their strategic goals, with 75% of CMOs feeling the pressure to “do more with less”1. With increased scrutiny on marketing spend, many organizations are finding that simplifying and streamlining MarTech stacks is an efficient way to reduce costs and optimize operations. In this session you’ll learn about the two key methods we use with our clients to derive more value from MarTech without reducing capabilities.
AFTERNOON SESSION
Mastering Account Hierarchies: Strategies, Challenges, and Impact on GTMUnlock the secrets to effective account hierarchies in this engaging session with industry experts Angela, Jeff, Pawaki, and Melia. Join us to:
- Learn from their wealth of experience in crafting account hierarchies and shaping decision-making in diverse GTM strategies.
- Gain practical insights that can revolutionize your approach to account hierarchy management by understanding your unique selling motion.
- Discover strategic considerations when applying hierarchies in enterprise selling versus SaaS models and tailor them to suit your business needs.
Jeff Narduzzi
Sysdig
Pawaki Singh
Commvault
Angela Link
Druva
Melia Vilain
GitLab
Ryan Nelson
Openprise
MORNING SESSION
How to Leverage AI for RevOpsIn this session, we will explore the current state of AI tools through the lens of sales and marketing operations. We will dive into the general categories of AI tools available today and explore how we can define a framework to evaluate those tools. By understanding how the AI tools work, we can harness its power to increase efficiency in our existing business processes.
In this session, Rey and Leigh Ann will discuss:
In this session, Rey and Leigh Ann will discuss:
- A framework of how to evaluate where AI can help in your existing business processes
- Learn what AI is good at and what it is not good at
- Have a set of questions that you can ask your team and your vendors to start your journey into using AI tools for your business processes
MIDDAY SESSION
Attribution: Getting to Data-Led Decision MakingWhether you’re starting to consider, reconsidering, or an absolute pro at doing attribution, join this session to see how different companies tackle an attribution project and remove potential obstacles. Josh, Dominic, and Van are all approaching attribution from different career points at companies of varying sizes and have different goals for the problems they’re trying to resolve. Expect to learn what our panel of experts focuses on when building attribution from scratch, modifying/changing the existing model, or rehauling the current system. We’ll also discuss how they make the outcome impactful and actionable for their stakeholders.
There’s no one way to build your attribution solution, but there’s a lot you’ll be able to glean from our panelists' experiences and apply next time you build or rebuild your attribution program.
MIDDAY SESSION
Product-led Growth, A Vimeo StoryAs Vimeo expanded its offerings in the market from self-serve tools to enterprise solutions, the need to accelerate product-led growth came to the forefront. The Marketing Operations team at Vimeo walks you through their experience leveraging Openprise to connect the dots between the Self-Service and Sales Assist funnels. They argue that data is the real “flywheel” and leveraging Openprise to its fullest extent is how you draw real power from it. From enrichment waterfalls to “data bridges”, Vimeo will show you how you can drive product led growth.
AFTERNOON SESSION
Quality of Revenue - Efficient Growth is not EnoughWe’ve all had customers who asked for a lot but gave very little. Beyond the fact that they drain your company’s resources on all fronts, they’re also the customers most likely to churn.
Join John at this session, where he teaches you how to:
Build a formula for efficient growth
Identify your ICP to ensure a win is a good win
Grade accounts by revenue mix (and why it matters)
Measure revenue quality beyond just GRR and NRR
Leverage the (exponential) power of second or even third order revenue
Increase your company's profitability and growth trajectory
Join John at this session, where he teaches you how to:
John McKillop
Openprise
AFTERNOON SESSION
A Highly Mechanized Prospecting ProcessGone are the days when the sellers needed to craft and send out every single email manually. In this session, we will explore a new approach to prospecting.
Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).
Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).
Conrad Millen
Rippling
MORNING SESSION
People-First GTM: Breaking Down Silos in GTM OrgsNothing is easier than getting your inter-departmental stakeholders to agree on things, right?
If the answer is “yes,” you should be running this session! More likely, though, you’ve felt this pain all too acutely, especially if you’re launching a new project. Come pick up some tips from our panel of experts from Equinix and Rimini Street on aligning your stakeholders and their goals. Learn how the panelists were able to communicate better with different departments and solve the root problem instead of continually patching up the symptoms.
In this session, Meetali, Detrie, and Ed will talk about how they:
If the answer is “yes,” you should be running this session! More likely, though, you’ve felt this pain all too acutely, especially if you’re launching a new project. Come pick up some tips from our panel of experts from Equinix and Rimini Street on aligning your stakeholders and their goals. Learn how the panelists were able to communicate better with different departments and solve the root problem instead of continually patching up the symptoms.
In this session, Meetali, Detrie, and Ed will talk about how they:
- Find a common language amongst the stakeholders,
- Prioritize to maximize impact, and
- Take care of governance across organizations.
Meetali Kashikar
Equinix
Ed Burton
Equinix
Detrie Zacharias
Rimini Street
Courtney Sylvester
Openprise
MIDDAY SESSION
Next-gen RevTech Stack - Getting your MAP To Do its JobIn the ever-changing landscape of revenue technology (RevTech), continuing to evolve and innovate is paramount. Join us for an engaging conference session where we'll discuss when and how to evaluate your revenue technology stack. This session will challenge conventional thinking, encourage participants to break free from their comfort zones, and embrace cutting-edge solutions that drive revenue growth and efficiency. Be prepared to gain insights on reinvigorating your RevTech strategy as we journey beyond the familiar into the realm of next-generation possibilities.
AFTERNOON SESSION
Leveraging Technology to Elevate Your CareerRevOps technologies can be a great boost to elevate your career when they are selected carefully and used to their full extent. Join us as Conrad Millen, Josh Ren, Alyssa Hewitt, and Emily Salus discuss their experiences with RevOps technologies, when it’s great to implement the same technology at a new company or in a new role, and when you need to consider new technologies instead of the same old thing. We’ll also discuss the practical ways that showing results from RevOps technologies can elevate your career and even put you on a new path.
Emily Salus
Openprise
Conrad Millen
Rippling
Josh Ren
Securiti
Alyssa Hewitt
Openprise
AFTERNOON SESSION
Navigating Dynamics CRM: the Good, the Bad, and the UglyJoin us for a candid panel discussion where our seasoned RevOps panelists, Laura, Dom, and Dustin, share their real-world experiences using Microsoft Dynamics CRM and other systems. In this insightful conversation, our panelists will provide a balanced perspective and share the upsides, downsides, and challenges they've encountered in their roles while using CRM systems. Get ready for an unfiltered exploration of the practical realities faced by Dynamics CRM users.
Dustin Russell
Moss Adams
Laura Mannix
Russell Reynolds Associates
Dominic Freschi
Onbe
Charlotte LaViolette
Openprise
CLOSING SESSION
Closing Keynote - Open23