Marketing ops leaders come together to share the wins, the faceplants, and the strategies they swear by. Only at MOpza and Open25.
Ali Rastiello
VP, Revenue Operations, Health Catalyst
Ali Rastiello, the VP of Revenue Operations at Health Catalyst, bringing over 25 years of experience in sales, advertising, and marketing. For the past 15 years, she has specialized in the B2B tech space, focusing on integrated campaigns and revenue operations. As one of Marketo's first 500 customers, Ali has been at the forefront of modern marketing, advocating for clean data, streamlined processes, and effective Martech stacks as key drivers of growth. Her expertise in leveraging technology and operations makes her a leader in transforming marketing practices to accelerate business success.
Cortney Lassetter is a data-driven marketing leader with over 16 years of experience driving business growth through integrated strategies and operational excellence. As Director of Marketing Operations at Health Catalyst, she optimizes marketing performance by ensuring seamless integration of processes and Martech systems to accelerate revenue growth. Cortney specializes in demand generation and aligning multichannel campaigns to enhance customer acquisition, retention, and engagement. Her passion for clean data and scalable marketing systems makes her a critical driver of revenue-focused initiatives.
Ed King is the founder and CEO of Openprise. He’s been building stuff as far as he can remember. Prior to founding Openprise, Ed was VP of Marketing and Product Management at companies including Axway, Vordel, Qualys, Agiliance, and Oracle. He deployed Marketo three times before doing it again at Openprise. Each time he was handicapped by poor data quality but no more!
JD is a seasoned Marketing Operations professional with over 20 years of experience driving operational excellence and optimizing marketing efforts. For the past 6 years, JD has been instrumental in leading the B2B Operations team at Vimeo, where he have successfully implemented strategies to streamline processes, improve efficiency, and maximize marketing impact.
Recently, JD has expanded his responsibilities to oversee the entire email channel at Vimeo, encompassing both B2B and B2C campaign operations. JD's team fully embraces the moniker: COPS.
Vice President, Marketing Operations, Strategy and Analytics at Five9
Jeff Yuille is a VP of Marketing Operations with deep expertise in data strategy, analytics, and GTM optimization. He’s led high-impact ops teams at Five9, AlphaSense, Zscaler, and Nutanix, driving scalable growth through process and performance insights.
Senior Manager, B2B Marketing Operations, Teladoc Health
Joe Giacalone is the Senior Manager of B2B Marketing Operations at Teladoc Health, where he leads the strategy and execution of scalable marketing systems and processes. With eight years of experience in operations—Joe has built deep expertise across industries including healthcare, cybersecurity, media technology, and the broader tech sector.
He is highly experienced in Marketo and Salesforce, having administered both platforms, and has also worked extensively with HubSpot. Joe’s strength lies in translating business needs into operational strategy, seamlessly integrating technologies, and enabling go-to-market teams to perform at scale.
Josh is a Revenue Operations professional with a demonstrated history of working in fast paced, high growth companies. I have extensive experience developing scalable processes through the use of automation and technology. Prior to Securiti, Josh held various marketing operations positions at Netskope, Nutanix and Palo Alto Networks.
Sr. Manager, MarTech Platforms and Integrations, Palo Alto Networks
Megan started with Palo Alto Networks in 2022 and has been working in Marketo for over 10 years. Megan is a 3x Marketo Champion and has a strong passion for marketing operations, clean data, and integrations. In her personal time, Megan enjoys doing yoga, outdoor activities, and traveling.
Mitch Janning is a seasoned marketing operations professional with extensive experience across various organizations. Currently serving as a Senior Marketing Operations Manager at Vimeo since May 2021, Mitch previously held similar roles at Reflektive, where responsibilities included in-house marketing operations management, large-scale data hygiene initiatives, and lead lifecycle infrastructure development. At Rakuten Ready, Mitch established the Marketing Operations function and integrated Marketo with Salesforce, while earlier roles at Quantcast involved optimizing lead generation and supporting cross-departmental marketing efforts. Mitch's career began in consulting for manufacturing automation, providing a strong technical foundation for subsequent marketing operations roles.
Ryan Nelson is the Director of Customer Success at Openprise, specializing in revenue operations with a focus on achieving speed to value and ensuring recurring scalability. His expertise encompasses marketing engagement and demand generation strategies, marketing automation, Salesforce business processes, and comprehensive operational support for revenue-generating functions. Ryan is known for his unwavering commitment to driving holistic success and his adaptability as a forward-thinking professional in the field of revenue operations. His extensive experience enables him to deliver impactful solutions that enhance both efficiency and growth.
Saumya Shah is a seasoned Marketing Operations professional with 7+ years of experience driving data-backed strategies and optimizing end-to-end processes in high-growth tech environments. At Nutanix, she has led key initiatives in attribution, funnel metrics standardization, and marketing system integration. With expertise in tech stack optimization, campaign architecture, and performance tracking, she excels at aligning data with strategy to maximize marketing ROI
Zach is a RevOps leader focused on driving revenue and building scalable GTM strategies. At Rubrik, he partners with executives and leaders across the organization to align strategy with execution, with a focus on infusing best practices and sharing insights to drive growth. His goal is to continuously connect business strategy to reality.