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Ringlead v Openprise

Software vendors say the darndest things. We often see our competitors create these side-by-side comparisons where one vendor has a column full of checkboxes next to a list of capabilities, and then they don’t give the competitor credit for even the most obvious functionality.

We don’t think these are at all helpful. Where do these vendors get their data, anyway? It’s a silly tactic that just destroys their own credibility and wastes your time. We’d like to suggest two alternative approaches to figuring out what vendor is right for you:

Option 1: Read G2’s Take on Ringlead v. Openprise

Take a moment to review G2’s comparison. To cut to the chase, Openprise wins with a score of 4.9 to Ringlead’s 4.1, and beats Ringlead in every single G2 rating category:

  1. Meets Requirements
  2. Ease of Use
  3. Ease of setup
  4. Ease of Admin
  5. Quality of Support
  6. Ease of Doing Business With
  7. Product Direction

Quite a blowout.

Option 2: A Do-It-Yourself Approach to Comparing Ringlead v. Openprise

If you have more time and want to do your own primary research, we suggest doing the following:

  1. Print out the list below of capabilities we think every company needs. (Note that it’s our own, very biased list. Remove the features you don’t think you’ll ever want.)
  2. Schedule a demo of Ringlead and Openprise products.
  3. Check the boxes after seeing each capability in the demo.

Got questions about this checklist or want to schedule a demo? Contact us at (888) 810-7774.

Our Completely Biased Checklist for Evaluating Openprise v. Ringlead



Single platform architecture (Did you see everything from one login?)
Zero changes to your SFA and MAP environment (no modifications required)
Dedupe leads & contacts
Normalize key fields
Map leads to accounts
Lead routing
Account scoring (multiple models)
Attribution (first, last, and multi-touch)
Derive key fields like and Job Level based on Job Title (no data provider needed)
Enrich data using your company’s custom field values
Integrate with multiple 3rd-party data providers and verification services
Create lead coverage heat maps (see example)
Configurable “data pipelines” to clean and enrich data to suit your unique requirements
Move and synchronize data among marketing, sales, and customer success applications
Quantify data quality in your MarTech applications
Forecast how much your data can be improved
Add your own reference lists to customize cleaning and standardization
Integrate with the apps Marketing & Sales use most:



Microsoft Dynamics




Google for Work



Amazon Redshift

Got questions? Contact Openprise data orchestration experts at (888) 810-7774.

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