Press Release

Openprise Data Automation Helps Marketers to Orchestrate the Analysis, Cleansing, Enrichment, and Unification of Their Marketing Data Through Integration to Oracle Marketing Cloud

REDWOOD CITY, CA, May 2, 2017 – Openprise, a Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a data automation application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new Data Automation application helps marketers to improve their marketing data quality and their data management processes with Oracle Marketing Cloud through Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Openprise Data Automation’s pre-built data recipes enable Oracle Marketing Cloud customers to easily automate how they cleanse, de-duplicate, normalize, and enrich their data so that they can better segment their databases and create more personalized offers. The application’s data unification capabilities also enhance a marketer’s ability to leverage data from across applications in a MarTech stack. With Openprise, marketers can also now analyze how effective their campaigns are in reaching the right contacts, by industry, target account, role, and buyer persona via the app’s account coverage heat maps feature.

“Until now, many marketers haven’t been able to realize the full potential of their MarTech Investments due to poor quality data and manual processes,” said Ed King, Founder and CEO of Openprise. “Openprise is designed specifically for marketers, so it contains the business rules and logic all marketers need to be successful. With Openprise, CMOs also get more out of the marketing operations and demand generation teams because it liberates them from tedious and error-prone data loading, data standardization, and data manipulation tasks so that they can focus on more strategic work.

Oracle Marketing Cloud customers can visit the Openprise listing in the Oracle Cloud Marketplace to install the application and begin implementing Openprise Data Automation in Oracle Marketing Cloud.

About Openprise

Openprise solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise is a Data Automation solution that lets you orchestrate how you analyze, clean, enrich, and unify your data across systems so that you can boost campaign performance and deploy advanced marketing technologies such as marketing automation, account-based marketing, and predictive marketing solutions. Unlike traditional data management solutions that are designed for IT departments and require coding, Openprise is designed specifically for marketers, so it contains the business rules and logic all marketers need and it seamlessly integrates with all of the leading marketing and sales automation solutions. To find out more, visit: https://www.openprisetech.com/.

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions. https://cloud.oracle.com/marketplace/product/marketing

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: https://www.oracle.com/partners.

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