Watch Open 21 sessions on-demand!

Watch these on-demand sessions from our Open 21 user conference

Welcome to Open 21

Ed King

CEO and Founder, Openprise

Welcome to Open 21

 
CEO and founder Ed King welcomes everyone to Open 21 and sets the stage for the event.

Speaker

Ed King

CEO and Founder, Openprise

Keynote: How RevOps Alignment Sets the Foundation for Customer Obsession and Lasting Growth

 
Watch as Forrester VP and Principal Analyst, Ross Graber, shares research on the changing nature of B2B buying and how those changes empower RevOps leaders to step out of the shadows to serve as drivers of organizational growth.

Ross also highlights how operations functions secure the foundation of the revenue engine to transform and enable organizations to proactively address customer needs across buying journeys and the customer lifecycle, and develop an insights-driven culture to unearth previously unseen opportunities.

Speaker

Ross Graber

VP, Principal Analyst, Forrester

Building a RevOps Team for your Ever-changing GTM Strategy

Brian Cabreros

Senior Director, Marketing Strategy & Operations, Carta

Jason Edgar

Marketing Operations Manager, Okta

Kat Nobles

Senior Manager, Marketing Technology & Operations, Okta

Roberto Fernandez Madero

Manager, Marketing Operations, Zendesk

Building a RevOps Team for your Ever-changing GTM Strategy

 
Selling to enterprises is not easy. Adding small and medium businesses, and sometimes even consumer-level users to the mix makes it exponentially more challenging.

Watch as RevOps experts from Okta, Vimeo, and Zendesk discuss how the growth of their companies demanded a go-to-market strategy shift, what their RevOps teams had to do to accommodate changes, and how they’ve applied their learnings from diverse go-to-market strategies at the global level.

Speakers

Brian Cabreros

Senior Director, Marketing Strategy & Operations, Carta

Jason Edgar

Marketing Operations Manager, Okta

Kat Nobles

Senior Manager, Marketing Technology & Operations, Okta

Roberto Fernandez Madero

Manager, Marketing Operations, Zendesk

The True Value of Good Data

 
What is “good” customer data? The most common, immediate association is clean, non-duplicated, context-rich data. But can we consider the data we have to be good enough if that data can potentially violate customer privacy or deliver unpleasant experiences to our customers? The value of good data goes beyond company efficiency. It ultimately reflects on your brand.

Watch as Meetali Kashikar, Senior Business System Analyst from Equinix, talks about what Equinix considers “good data” and the different ways of measuring the true impact of having good data.

Speaker

Meetali Kashikar

Senior Business System Analyst, Equinix

Guiding Principles for Your RevOps Success

 
The demands on go-to-market leaders are mounting. There are mandates to grow faster while keeping spend within a reasonable band. It’s more apparent than ever that the “back office” of the past is now the strategic value driver of the organization.

Watch as Nizam Ali, Senior Director of Product Management at Openprise, and Josh Ren, Director of Marketing Operations at Netskope, share the guiding principles to plan out your organization for a methodical, multi-phase growth.

Speakers

Josh Ren

Director, Marketing Operations, Netskope

Nizam Ali

Senior Director, Product Management, Openprise

Scaling a RevOps Team in a Hypergrowth Environment

 
People often reserve the word “agile” for start-ups. They forget that it’s just as important for large enterprises to stay nimble and flexible in the face of change—and the ability to stay agile is the key to continual innovation.

Tony Tarantino, Application Architect from Mendix, a Siemens Company, will share how he scaled a RevOps team in a hypergrowth environment. He’ll talk about the challenges of startups or hypergrowth organizations, ways to stay agile as the company grows from start-ups to enterprise, and use of the “innovation sandbox” to foster a “fail fast but fail safe” environment.

Speaker

Tony Tarantino

Application Architect, Mendix

Attribution: Un-dividing Sales and Marketing

 
Attribution, sometimes also referred to as “Marketing influence,” has traditionally been used for Marketing to prove its campaign effectiveness. As we start to blur the line between Sales and Marketing, attribution has morphed into a strategic project in identifying the right combination of activities to close more deals, faster.

Watch as Ashley Schwandt, Senior Marketing Operations Manager from LiveRamp, talks about how the LiveRamp team pioneers its attribution project and highlights the key questions you should consider when embarking on an attribution project.

Later in the session, Ashley is joined by Openprise RevOps experts Charlotte LaViolette, Senior Customer Success Manager, and Derek Fung, Head of Solutions and Partnerships, as they discuss using attribution to un-divide the go-to-market team.

Speakers

Ashley Schwandt

Senior Marketing Operations Manager, LiveRamp

Charlotte LaViolette

Senior Customer Success Manager, Openprise

Derek Fung

Head of Solutions and Partnerships, Openprise

Delivering Impact: A RevOps PMO Approach

 
As organizations now recognize the importance of having a RevOps team, it’s crucial to think strategically before undertaking organizational transformation. Without the methodical approach of a corporate PMO (project management office), even the best strategists may find themselves struggling with delivering great results.

Watch as Brendan O’Connor, Director of Revenue Excellence Operations at UiPath, offers strategies for delivering the greatest impact in the shortest amount of time by fostering an “automation-first” approach in the execution of tactics, building a collaborative cross-team environment, and prioritizing high volume, competing requests with key stakeholders.

Speaker

Brendan O’Connor

Director, Sales Ops Strategy & Programs, UiPath

The Path to Territory Management Automation: a GTM Ops Strategy

 
Sales operations typically don’t form from one big project, but a series of small projects that fit together to achieve a sales goal. Territory management automation is no exception. It’s a build-up of multiple steps, starting with foundational data quality, through account and territory planning, eventually resulting in an automated lead routing process.

Please watch as our three-time Openprise customer, Phuong Pham, shares what BigID’s Go-to-Market Operations team has done, and how he’s incorporated territory management automation into a broader GTM Ops strategy.

Speakers

Phuong Pham

BigID

Tim Lambert

Chief Revenue Officer, Openprise

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