Lead Routing with Openprise

Openprise automates complex lead routing with unparalleled speed and accuracy.

When a hot lead is routed to the wrong person, nothing good happens. A delay in follow-up, a lower likelihood of connecting, and a tarnished brand image all lead to lower revenue. Openprise can help. Openprise can manage at scale the complex lead routing logic that most sales automation and marketing automation platforms can’t.

Openprise can route leads based on any criteria, including named account, geography, product interest, partner involvement, or any other criteria.

Get Leads to the Right Reps ASAP

No more “lead pinball.” Get leads to the right person the first time to boost campaign performance and start getting “high fives” from your sales team.

  • Automate lead-to-account matching, right out of the box.
  • Route based on any criteria.
  • Built-in cleansing before routing provides unparalleled accuracy.

Bring On the Complexity. Openprise Can Handle It.

WYSIWYG routing trinkets are fine for simple routing tasks, but only Openprise can handle the world’s most complex territory structures.

  • Route leads based on geography, product interest, partner involvement, customer status, lead score, upsell potential, or any other criteria you can imagine.
  • Execute routing faster, without bogging down your sales and marketing automation systems.
  • Make changes on-the-fly to keep up with constantly changing territory assignments.

Openprise makes it easy to keep up with constantly changing territory assignments and organizational structures.

Ready to see Openprise in action?

Data-Driven Leaders Rely on Openprise

Improve Segmentation, Lead Routing, & Scoring

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