It’s hard to miss: RevOps is hot. LinkedIn thinks head of RevOps is the
#1 hot job in 2023
and more of our customers have a RevOps title. At analyst firm GTM Partners—I highly recommend their GTM Made Simple events; I’ve been to four—RevOps is one of the eight pillars of the GTM Operating System that Sangram and team are educating the industry on.
With every event, and in customer presentations and discussions, I see the definition of RevOps becoming a little more crisp, and the industry quickly converging on a standard job definition. This is the consensus at the moment:
- Keeper of the GTM metrics and reporter of GTM performance to the CxO
- Owner of GTM technology stack, cross-functional integrations, and processes
- Data-driven advisor to the GTM teams
Function #1 is the main reason why CEOs need RevOps and why RevOps has to report to CEO/COO/CFO, not Marketing or Sales. Function #2 is what most RevOps pros think their job is today and where they add value, and #3 is where the CxOs want RevOps to be in the not-too-distant future. Would love to hear what you’re seeing: reach out to me here