Implementing the Sirius Decision Demand Unit Waterfall is Easy with Openprise.
With Openprise, you can more easily implement the SiriusDecisions Demand Unit Waterfall. You’re up and running fast, with a single platform that lets you simplify your MarTech stack.
Openprise Features that Make Implementing the Demand Unit Waterfall Easy
Lead to Account Matching
Improve lead routing, attribution, and account scoring. Match leads to buying groups or demand units too.
Score buying groups, accounts, and leads based on firmographic, behavioral, and intent data from your website and third parties. You can even test multiple scoring models simultaneously.
Automatic Role Assignment
Automatically derive key fields like job level and job function, based on job title, without expensive 3rd party data. Openprise can assign contacts to the right role in a buying group too.
ABM Activity Analysis
Create heatmaps to assess account coverage by role, engagement activity by role across demand units, and many more.
Dedupe leads, contacts, and accounts in real time based on your company’s criteria for surviving records.
Standardize fields with your unique values. No more creating dozens of keyword filters to segment on a single field.
Lead Routing & Account Assignment
Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more.
Fix typos, formatting, and other errors that keep your attribution, scoring, and routing processes from performing well.
Data Enrichment Across Multiple Third-Party Providers
Leverage the Openprise Data Marketplace to access the best providers for your specific target market. Automate the process of ingesting and normalizing the data across providers to maintain a clean, standardized database.
Custom Business Process Automation
Orchestrate just about any custom business process unique to your sales and marketing strategy.