It’s no secret that most sales teams don’t trust lead scoring. Why? Bad data, missing fields, models no one bothered to quantitatively test, and finally, a myopic prospect view that only includes email and website visits, just to name a few. No wonder sales doesn’t put much faith in lead scoring.You know you can do better!
Openprise gives you more powerful scoring capabilities to accurately model the unique buying behavior of your company’s prospects at every stage of the buyer’s journey.
You can create multiple lead scoring models, including time-based scoring models, in Openprise..
One Size Doesn’t Fit Anyone
You can use Openprise to create bespoke scoring models tailored to your company.
Time-Based Scoring – While most scoring systems only decay scores at a fixed rate over time when there’s no activity, Openprise lets you re-score daily. It also supports more advanced scoring models that reflect seasonality or buying cycle.
Momentum-Based Scoring / Trending – Track the rate of change in daily scores as a leading indicator of a prospect’s interest in engaging with your company.
Composite Scoring – Incorporate scores from multiple solutions into a single, weighted score.
Lead Scoring Using a Panoramic Customer View
Scoring just website and email activity gives you little insight into who’s interested in right now. Your best prospects are doing much more. Openprise makes it easy to integrate buying signs from:
Custom fields used in your sales methodology
Third-party intent providers
…and many more
Openprise lets you create sophisticated lead scoring and account scoring models.
A/B Test Everything: My Scoring Model is Better than Yours
Most marketing automation solutions only allow you to create one model at a time. Openpriselets you can create and run multiple scoring models simultaneously to identify the best fit and then continuously test out new ideas. Let your AEs and ADR take a crack at this. Place your bets. Win big.
Unburden your Marketing Automation Platform
Some marketing automation solutions are brought to their knees by scoring algorithms, but Openprise can scale and easily rescore millions of records every day. Offload the process to Openprise so your marketing automation solution can focus on what it does best.